The Norwegian Seafood Council, proudly representing Seafood from Norway, along with Norwegian Frozen at Sea, welcomed the UK’s leading fish and chip shops and a number of key industry stakeholders to Ålesund, Norway as part of an educational study trip to showcase responsibly sourced cod and haddock – the two most popular species used by British fish and chip shops.
Seafood has been a part of my upbringing and my diet growing up. Norwegian seafood, the world’s best, still has a natural place in my life. The Norwegian Seafood Council does a tremendous job showcasing knowledge and inspiration about tasty, healthy, and sustainable seafood globally and back home in Norway. It was only natural for me to enter this partnership, says Erling Braut Haaland.
One of the UK’s top emerging chef talents and a group of international key food influencers have visited Norway, the seafood nation, on an inspirational study trip organised by the Norwegian Seafood Council. Discovering why origin matters when it comes to sustainable seafood while getting a taste of the fjord to plate journey of the celebrated Norwegian seafood.
The Norway-UK Seafood Summit, organised by the Norwegian Seafood Council, returned to Fishmonger's Hall, London, on 27 February 2023, following a two-year break due to the pandemic. The Summit drew nearly 200 stakeholders from the seafood sector and related industries, where the two countries reaffirmed their commitment to strengthen and develop seafood trade, with sustainability in mind.
Seafood From Norway today announced that all winners of the National Fish and Chip Awards 2024, run for a second year by the National Federation of Fish Friers (NFFF), will get the chance to go on a once-in-a-lifetime study trip to Norway in June. There, they will experience firsthand how delicious Norwegian cod and haddock is responsibly harvested from Norway’s cold, clear waters.
Some of the UK’s top emerging chef talent have visited Norway, the whitefish nation, on a trip organised by the Norwegian Seafood Council, and led by Seafood from Norway chef partners, Michel Roux and Simon Hulstone. The chefs have undertaken a discovery into why origin matters when it comes to sustainable seafood.
Often perceived as an inferior choice, frozen has been the underdog of pandemic retail sales, and frozen seafood has enjoyed a well-earned piece of this pie. According to Seafish’ latest data insights, frozen has comfortably sat in the top three super-category growth spots, closely behind ambient and beers/wines/spirits.
The Norwegian Seafood Council works with the Norwegian wild fisheries and aquaculture industries to develop markets around the world for Norwegian seafood. In the United Kingdom, the Norwegian Seafood Council works with distributors, retailers, fish & chip shops and HoReCa, in addition to key influencers and stakeholders in the food industry to provide seafood expertise and insights. Our seafood experts can partner to provide bespoke marketing support and industry communications, education and training tools, seafood trends and insight data. The Norwegian Seafood Council is headquartered in Tromsø, Norway and maintains a local office in London.
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