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New report by the Norwegian Seafood Council reveals opportunities to boost seafood consumption in retail

New report by the Norwegian Seafood Council reveals opportunities to boost seafood consumption in retail


Retail is a key channel for seafood consumption in the UK, accounting for 67% of consumer purchases. 1 To help illustrate the current landscape and how together the category can build consumer confidence in seafood purchasing, the Norwegian Seafood Council (NSC) has launched a whitepaper report with The Grocer.


The whitepaper “Building Seafood Consumer Confidence to Boost Consumpti

Proudly working with Norwegian fisheries and aquaculture to represent sustainable Seafood from Norway - in the UK

The Norwegian Seafood Council works with the Norwegian wild fisheries and aquaculture industries to develop markets around the world for Norwegian seafood. In the United Kingdom, the Norwegian Seafood Council works with distributors, retailers, fish & chip shops and HoReCa, in addition to key influencers and stakeholders in the food industry to provide seafood expertise and insights. Our seafood experts can partner to provide bespoke marketing support and industry communications, education and training tools, seafood trends and insight data. The Norwegian Seafood Council is headquartered in Tromsø, Norway and maintains a local office in London.