Norwegian Seafood Council gathers award-winning Fish & Chip vendors to celebrate Norway Day with a very British twist.

In celebration of this year’s Norway Day, here in the UK, the Norwegian Seafood Council engaged multiple award-winning Fish & Chip vendors across the nation, for a day of delicious fish and chips using sustainably sourced Norwegian cod and haddock. The 17^th May marks Norway’s Constitution Day and is a day traditionally celebrated by friends, families, and communities coming together for feasts and festivities.

The main 17^th Mai celebration in the UK takes place in Southwark Park, London and is one of the largest Norway Day celebrations outside of Norway.

To add the British twist to a traditionally Nordic offering, the Norwegian Seafood Council partnered with Pimp My Fish, winner of the mobile operator category in the 2023 National Fish & Chip Awards, to offer attendees portions of succulent Norwegian cod and double cooked chips, which proved to be a big hit on the day.

This year’s guest of honour, Defence Minister, Bjørn Arild Gram alongside the Norwegian Ambassador to the UK, Wegger Chr. Strømmen also enjoyed the delicate flavours of Norway’s prized whitefish with their own portions of Britain’s favourite dish.

Minister Bjørn Arild Gram commented: “It’s been fantastic spending the Norwegian Constitution Day in London. And what better dish to enjoy at the London celebration than fish and chips, an iconic British dish made with sustainably caught Norwegian cod. Norway and the UK have a strong seafood partnership and I was impressed learning more about the making of fish and chips, and of course getting a taste of the delicious Norwegian cod and chips served by the award-winning Pimp My Fish team.”

Owner of Pimp My Fish, John Hudgell added: "Celebrating Norway Day at Southwark Park, we’ve combined a quintessentially British dish with wonderful Norwegian cod. We take great pride in cooking our fish and chips to absolute perfection and we've had some lovely feedback from those tasting it during the day.”

Ahead of Norway Day, category winners of the 2023 National Fish & Chip Awards, of which was proudly sponsored by Seafood from Norway, received a celebratory POS pack and a social media toolkit, allowing vendors to celebrate Norway Day with their customers and serve top quality Norwegian cod and haddock.

This activation was an exciting opportunity to collaborate with National Fish & Chip Award winners ahead of their prize trip to Norway in June, where they first-hand will experience the Norwegian fleet’s world-class sustainable fishing and processing facilities, producing premium quality whitefish for the UK’s favourite dish.

Victoria Braathen, UK director for the Norwegian Seafood Council commented: “It has been fantastic to connect with and work so closely with winners of the 2023 National Fish & Chip Awards to celebrate Norway Day.”

She continued, “Norway is proud supplier of seafood to the UK, and fish and chips is very much an important part of the seafood relationship between our two countries. Joining forces and being part of these celebrations is the perfect way to engage and come together. Food unites people – and this is certainly true when it comes to Brits’ favourite dish of fish and chips.”