Press release -
tonies announces partnership with Warner Bros. Discovery Global Consumer Products and DC: Batman will be available for Tonieboxes in summer 2023
DÜSSELDORF, 25 May 2023 // tonies®, a leading international digital audio platform for children with the award-winning Toniebox, today announced a new partnership with Warner Bros. Discovery Global Consumer Products, and thus will be able to provide a series of beloved Super Heroes from the DC Universe for their Toniebox, bringing the characters and their stories to life.
Markus Langer, Chief Content Officer at tonies, celebrates: “We could not be more excited that DC is now joining the tonies family. Beloved characters such as Batman and Wonder Woman will be available as Tonies figurines soon. This is a fantastic enrichment to our portfolio. I cannot wait for all the little ones around the world to listen to these great stories.”
The deal covers all rights for tonies’ main markets. The start of the new partnership will feature a Batman figurine, which will be released for Tonieboxes in June 2023 in the US and UK. In the DACH region, the first figurines will not appear until 2024. The age recommendation for the majority of the DC-Tonies will be four years and up.
Philippe Roucoule, Vice President EMEA Category & Retail Business Development at Warner Bros. Discovery Global Consumer Products, confirms: “We are delighted to bring DC Super Heroes to kids around the world now also via tonies. It is a new way for many children to discover our characters and their fantastic stories. For some children it might be even their first contact ever with our DC universe and we are thrilled to make new fans among the little ones.”
About tonies:
tonies is the creator and publisher of tonies®, the innovative and award-winning audio system for children aged three and up. Consisting of the Toniebox and the matching audio figurines - called Tonies - the system makes audio content touchable and enables a completely new kind of listening experience: “audio play”. Launched in 2016 in Germany, Austria, and Switzerland, tonies® is available on three continents and offers a portfolio of over 700 Tonies. tonies employs over 400 people and has been listed on the Frankfurt stock exchange through tonies SE since 2021.
About DC:
DC, part of Warner Bros. Discovery, creates iconic characters and enduring stories and is one of the world’s largest publishers of comics and graphic novels. DC’s creative work entertains audiences of every generation around the world with DC’s stories and characters integrated across Warner Bros. Discovery’s film, television, animation, consumer products, home entertainment, games, and themed experiences divisions, and on the DC Universe Infinite digital comic subscription service. Learn more at DC.com.
About Warner Bros. Discovery Global Consumer Products:
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
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tonies® is the world’s largest interactive audio platform for children with more than 5.3 million Tonieboxes and 67 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 700 Tonies figurines.