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tonies targets to more than double group revenue by 2030 and announces further international expansion plans at first-ever Capital Markets Day
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tonies and BBC Studios bring Bluey to the Toniebox, expanding family storytelling through immersive audio play
Family-favourite Bluey joins tonies’ leading interactive audio platform for children Bluey stories, interactive Tonieplay experiences, and exclusive products will come to families around the world
LUXEMBOURG/LONDON, 17 June 2026 // tonies SE (“tonies”), the globally leading interactive audio platform for children, announces a partnership with BBC Studios to bring Bluey to the Toniebox for the -
tonies extends CEO Tobias Wann’s contract through 2029 to lead next phase of global growth
Supervisory Board extends Wann’s mandate for a further three years, endorsing his strategic direction for the next growth phase Transition from founder-led company successful: Under Wann’s leadership, tonies increased revenue from EUR 361 million (FY 2023) to EUR 630 million (FY 2025) while the adjusted EBITDA margin more than doubled from 4.0% to 8.6% Milestone achievements during Wann’s tenure
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tonies records strong start in 2026, accelerating top-line growth in Q1 as global momentum continues
Group revenue grew by 29% yoy (+35% in constant currency/cc) to EUR 125.6m, driven by sustained high demand across all markets Toniebox revenue increased by 54% yoy (+61% cc) to EUR 25.4m, fueled by continued strong adoption of Toniebox 2 North America revenue up 20% yoy (+34% cc) to EUR 47.8m as product innovations drive customer engagement Revenue in DACH surged by 28% yoy (+28% cc) to EUR
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tonies appoints Mark McColgan as General Manager, North America to lead next phase of growth in its largest market
Industry veteran joins from Mattel and brings over two decades of experience scaling beloved consumer brands Fully moving into role of tonies’ CRO, Christoph Frehsee oversees global commercial strategy and international expansion McColgan will focus on continuing the fast growth of tonies' largest market and main growth region; North America revenue increased by 40% in constant currency to EUR 2
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tonies continues profitable growth with record results in 2025, expects strong momentum for full year 2026 – expansion of ecosystem around Toniebox 2 proves a global success
Group revenue increased by 31% yoy (+36% in constant currency, cc) to EUR 630m, as all markets continued or accelerated growth momentum Adjusted EBITDA margin expanded to 8.6%, as favorable product mix shift towards Tonies figurines drives profitability, operational efficiency strengthens resilience in challenging macroenvironment North America sustained growth rate above group average: revenu
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tonies reaches upper end of FY 2025 guidance: Portfolio expansion and internationalization drive profitable growth with record adjusted EBITDA margin
Group revenue was up 31% yoy (+36% in constant currency/cc) to EUR 630m, supported by strong demand for Toniebox 2 and double-digit growth across all markets North America continues to drive growth as tonies largest market, increasing revenues by 31% yoy (+40% cc) to EUR 276m Boosted by product innovation and portfolio expansion, DACH region accelerates revenue growth despite a high comparable ba
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SDAX inclusion marks next milestone in tonies’ global growth story
LUXEMBOURG, December 4, 2025 // tonies SE ("tonies"), the globally leading interactive audio platform for children, will join the SDAX as of December 22, recognizing the company as one of the largest and most liquid stocks listed on the Frankfurt Stock Exchange. The SDAX inclusion underscores tonies’ strong and profitable growth dynamic in its evolution from category creator to global leader, and
Contacts
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Christian Steinhof Press contact Head of Global Corporate Communications christian.steinhof@tonies.com +491711210279
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Jessica Berlin Press contact jessica.berlin@tonies.com
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Gabby Recchia Press contact gabby.recchia@tonies.com