Press release -
SILVA Spring/Summer 2018 - Ideal running friends with a lot of possibilities
The latest focus category within SILVA is the carry assortment. For SS18 they launch new hydration packs all designed and developed in Sweden. The hero products are the Strive Light 5 hydration pack and Distance Light 3 hydration belt.
“We are passionate about spending time outdoors doing different activities and we want to combine that knowledge with our long history of making outdoor equipment. This experience is the platform to build an outstanding collection of portable equipment with clear unique features that will help people going places”, says Richard Jägrud, CEO of SILVA.
Within the carry range, SILVA develop bags and backpacks, hydration packs, dry cases and dry bags. One of the spring/summer news is the Strive Light 5, the ideal running friend with many skills (some obvious and other more hidden). A friend with a flexible mindset that can provide what you want when need it.
The Strive Light 5 is designed and developed in collaboration with ultra-runners and commuters to be the running gear answer to the swiss knife. It’s made of lightweight breathable fabric yet is has space for the most important things you may need to bring during training sessions and races. It has a large number of pockets, space for a water bladder (1-2 liter), outlets for the hydration hose and a soft flask is included. The main compartment is made of stretch material so that you can carry clothes if necessary. With the dual entrance quick access pocket on the back, you can easily take on and off your jacket without stopping. The excellent fit gives you freedom of movement in all situations.
Another new hero product is the Distance Light 3, the endless possibilities run belt with unique removable bottles and bottle holders for ultimate flexibility – the perfect multi-use belt.
“We’ve designed and developed the most flexible run belt for the ones who are always up for new training programs, races and challenges. This belt will support the user whatever challenge or training they decide to take on, it’s the perfect multi-use-belt”, says Mattias Jacobsson, Head of Product Development at SILVA.
Distance Light 3 is a lightweight belt that is easy to adjust for an ergonomic fitting and the included water bottles are placed for easy access and for even weight distribution on the hip. The bottles are equipped with a self-sealing nozzle, called “smart cap”, and the bottle holders can be easily detached to use the mesh pockets for storage (gloves, beanie, gels, power bars etc.). You can easily detach or attach as many bottles as they need, depending on the activity. The belt has reflective details and visibility light holder for safer training during dark hours.
The Strive Light 5 is a unisex model that comes in two sizes: XS/S and M/L, at a recommended retail price of 89,95 EUR. The Distance Light 3 is a unisex model that comes in one adjustable size, at a recommended retail price of 39,95 EUR.
PRODUCT LINKS
http://silva.se/product/bags/hydration-belts-backpacks/strive-light-5/ http://silva.se/product/bags/hydration-belts-backpacks/distance-light-3/
PRESS CONTACT
Stina Karlsson
Marketing Coordinator
stina.karlsson@silva.se
+46 72 090 87 29
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Three entrepreneurial brothers. One great invention. In 1933, Björn, Alvar and Arvid Kjellström invented the first ever liquid-filled compass, and our story began. Not only was it the first compass of its kind, but it also set the global standard for how navigation works. The SILVA brand was born. A few years later, in 1935, we expanded our business with our new invention, and first headlamp, Zeiler. We have since then continued to evolve and set trends for outdoor equipment. The SILVA brand is currently marketed to the Nordic region, Europe, Asia and North America. Since 2011, SILVA is owned by Karnell. For more info, please visit www.silva.se
