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Richard Jägrud verlässt das Unternehmen zum Ende April, und Primus-Silva, das schwedische Unternehmen für Outdoor-Equipment, ernennt Jonas Sjögren zum neuen CEO.

Wechsel an der Spitze zum 8. April 2024: Jonas Sjögren übernimmt für Richard Jägrud

Primus-Silva, das schwedische Unternehmen für Outdoor-Equipment, ernennt Jonas Sjögren zum neuen CEO. Er folgt am 8. April auf Richard Jägrud, der in den letzten sieben Jahren für die Leitung des Unternehmens verantwortlich war. Jonas Sjögren und das Management Team werden intensiv zusammenarbeiten, um das Outdoor-Unternehmen nachhaltig, gesund und erfolgreich in die Zukunft zu führen.

Seit dem 1. Mai 2023 agieren die schwedischen Outdoormarken Primus und Silva unter der Primus-Silva Sweden AB als ein Unternehmen

Seit dem 1. Mai 2023 agieren die schwedischen Outdoormarken Primus und Silva unter der Primus-Silva Sweden AB als ein Unternehmen

Seit dem 28. April 2023 existiert die Primus-Silva Sweden AB.An diesem Tag übernahm Silva Sweden AB 100% der Anteile an der Primus AB von der Fenix Outdoor AB. Die beiden Marken bleiben eigenständig und agieren nun als ein Unternehmen, um Synergien bestmöglich zu nutzen. Für die Märkte Deutschland und Österreich gründet die Primus-Silva Sweden AB eine Vertriebsgesellschaft unter dem Namen Primus-S

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🛠 SERVICE YOUR STOVE 

Our goal is simple - develop products that last a lifetime. That’s when it’s good to know that you can extend the life of your stove with a bit of upkeep/cleaning and with the variety of spare parts available for you. 

We know that a vast majority of greenhouse emissions come from the handling of material. By extending the life of our products, it has a substantial positive impact on the climate and environment. Help us reduce the products in the landfills, take care of your stove and service for a reason!

Link in bio to get help with your stove and FREE spare parts.

🛠 SERVICE YOUR STOVE Our goal is simple - develop products that last a lifetime. That’s when it’s good to know that you can extend the life of your stove with a bit of upkeep/cleaning and with the variety of spare parts available for you. We know that a vast majority of greenhouse emissions come from the handling of material. By extending the life of our products, it has a substantial positive impact on the climate and environment. Help us reduce the products in the landfills, take care of your stove and service for a reason! Link in bio to get help with your stove and FREE spare parts.

ONE POT SPICY CHICKPEA STEW 🥘
 
One pot stew with chickpeas, chilli, dates, coriander, carrots, cashews and basmati rice. Just stir and enjoy! 
 
SERVES 4: 
1 red chili (hot), finely chopped
 white onion, finely chopped
1 clove garlic, finely chopped1 handful cashews, roasted
120 g/4 oz basmati rice
2 tsp organic vegetable stock (e.g. Erntesegen) dissolved in 320 ml hot water
1 tin chickpeas (400 g, drained weight 240 g)
6 dates, stones removed, halved
2 medium carrots, grated
1 bunch coriander (with stems), coarsely chopped
Raz el Hanout spice
2 tbsp olive oil
Salt and pepper

AT CAMP: 
1. Heat the olive oil in a pot and sauté the onions, garlic and chili until translucent.
2. Then add the cashew nuts and fry briefly.
3. Add the basmati rice and stir fry for 1-2 minutes.
4. Pour in around 2/3 of the stock.
5. Add the chickpeas, dates and grated carrots, mix well and simmer gently for 10 minutes on a low heat.
6. Season to taste with salt and pepper.
7. When the rice is cooked, add a little more stock if necessary; it should have a slightly creamy consistency.
8. Season with Raz el Hanout and garnish the plate with fresh coriander and olive oil.

ONE POT SPICY CHICKPEA STEW 🥘 One pot stew with chickpeas, chilli, dates, coriander, carrots, cashews and basmati rice. Just stir and enjoy! SERVES 4: 1 red chili (hot), finely chopped white onion, finely chopped 1 clove garlic, finely chopped1 handful cashews, roasted 120 g/4 oz basmati rice 2 tsp organic vegetable stock (e.g. Erntesegen) dissolved in 320 ml hot water 1 tin chickpeas (400 g, drained weight 240 g) 6 dates, stones removed, halved 2 medium carrots, grated 1 bunch coriander (with stems), coarsely chopped Raz el Hanout spice 2 tbsp olive oil Salt and pepper AT CAMP: 1. Heat the olive oil in a pot and sauté the onions, garlic and chili until translucent. 2. Then add the cashew nuts and fry briefly. 3. Add the basmati rice and stir fry for 1-2 minutes. 4. Pour in around 2/3 of the stock. 5. Add the chickpeas, dates and grated carrots, mix well and simmer gently for 10 minutes on a low heat. 6. Season to taste with salt and pepper. 7. When the rice is cooked, add a little more stock if necessary; it should have a slightly creamy consistency. 8. Season with Raz el Hanout and garnish the plate with fresh coriander and olive oil.

NIKKALOUKTA SAUSAGE STEW 🥘

Simple, delicious, and best enjoyed overlooking the Nordic Mountain landscape. This sausage stew is the perfect outdoor dish, inspired by the Swedish classic Nikkaloukta Soup which is made of minced beef, cabbage, and leek. In this simplified version, beef is replaced with sausage, and we added some beer. 

10-15 MINUTES

SERVES 2:
300 g/10 oz sausage, sliced into coins
½ leek, sliced 
¼ pointed cabbage, shredded
2 tbsp mustard
2 tbsp soy
400 ml/2 cups water
33 cl/11 oz lager
Dried herbs of choice (marjoram, bay leaf, fennel seeds)
Salt & pepper

AT HOME:
1. Cut the sausage, leek and cabbage into desired shape and size.
2. Measure the dry and wet ingredients and put in separate jars.
 
AT CAMP:
1. Start by browning the sausage in a pot over high heat.
2. Add the leek, kale and sweat until soft.
3. Open the beer and take a zip, pour the rest into the pot. 
4. Add the water, soy, mustard, and the dry ingredients.
5. Let it simmer for about 10 minutes.

NIKKALOUKTA SAUSAGE STEW 🥘 Simple, delicious, and best enjoyed overlooking the Nordic Mountain landscape. This sausage stew is the perfect outdoor dish, inspired by the Swedish classic Nikkaloukta Soup which is made of minced beef, cabbage, and leek. In this simplified version, beef is replaced with sausage, and we added some beer. 10-15 MINUTES SERVES 2: 300 g/10 oz sausage, sliced into coins ½ leek, sliced ¼ pointed cabbage, shredded 2 tbsp mustard 2 tbsp soy 400 ml/2 cups water 33 cl/11 oz lager Dried herbs of choice (marjoram, bay leaf, fennel seeds) Salt & pepper AT HOME: 1. Cut the sausage, leek and cabbage into desired shape and size. 2. Measure the dry and wet ingredients and put in separate jars. AT CAMP: 1. Start by browning the sausage in a pot over high heat. 2. Add the leek, kale and sweat until soft. 3. Open the beer and take a zip, pour the rest into the pot. 4. Add the water, soy, mustard, and the dry ingredients. 5. Let it simmer for about 10 minutes.

🛠 SERVICE YOUR STOVE 

There are lots of reasons why your stove may not be performing at its optimum efficiency. It could be something as easy as cleaning it or replacing a worn out part. 

As with every product, things wear down and sometimes need to be replaced. This also gives us a chance to understand our stoves better to ensure long-lasting gear. Finally, it's a chance for you to take care of your products!

Link in bio to fill out a form and get help with your stove, new spare parts for FREE until March 31, 2024.

🛠 SERVICE YOUR STOVE There are lots of reasons why your stove may not be performing at its optimum efficiency. It could be something as easy as cleaning it or replacing a worn out part. As with every product, things wear down and sometimes need to be replaced. This also gives us a chance to understand our stoves better to ensure long-lasting gear. Finally, it's a chance for you to take care of your products! Link in bio to fill out a form and get help with your stove, new spare parts for FREE until March 31, 2024.

VEGETABLE STIR FRY WITH MARINATED TOFU 🥢

”Loads of flavor in this dish! Packed with umami and heat, dense in energy content and easy to prepare in the outdoors. This recipe includes drying some ingredients in advance, but it’s super simple since store-bought stir fry vegetables are parboiled before frozen. A fresh knob of ginger elevates this dish!”
- Chef Alexander Elfving

SERVES 2:
400 g/14 oz frozen stir fry vegetables
150 g/5½ oz firm tofu
150 g/5½ oz cashew nuts
2 tbsp Japanese soy sauce
1 red chili
½ tbsp squeezed lime
20 g/¾ oz fresh ginger
1 tbsp toasted sesame seeds
200 g/8 oz egg noodles
Fresh or dried coriander to taste
Salt & chili flakes

AT HOME:
1. Let the frozen vegetables thaw and drain.
2. Remove as much liquid as you possibly can by squeezing the tofu. Place on paper towel to let it dry. 
3. Cut the tofu into cubes, about one centimeter thick. Marinate in soy sauce, lime juice, chopped chili (seeds removed) and coriander.
4. Fry the vegetables in a dry non-stick pan until they reach a nice color. 
5. Cut the vegetables into smaller pieces to make the drying process quicker.
6. Place the marinated tofu, ginger, and vegetables on a tray and heat the oven to 50 degrees with the oven door slightly open, until everything is thoroughly dried. Depending on oven model and size of vegetables, it can take up to 6-12 hours.
7. Combine the dried ingredients and place in an air-tight zip-lock bag.

AT CAMP:
1. In a pot, bring 600 ml/2½ cup water to boil.
2. Finely chop the ginger.
3. Place everything except the cashew nuts and ginger into the boiling water.
4. Let simmer for a minute or two until everything is cooked. Add more water if needed.
5. Season with salt and chili flakes.
6. Sprinkle cashew and ginger on top. Add a tbsp of oil for that extra energy boost!

VEGETABLE STIR FRY WITH MARINATED TOFU 🥢 ”Loads of flavor in this dish! Packed with umami and heat, dense in energy content and easy to prepare in the outdoors. This recipe includes drying some ingredients in advance, but it’s super simple since store-bought stir fry vegetables are parboiled before frozen. A fresh knob of ginger elevates this dish!” - Chef Alexander Elfving SERVES 2: 400 g/14 oz frozen stir fry vegetables 150 g/5½ oz firm tofu 150 g/5½ oz cashew nuts 2 tbsp Japanese soy sauce 1 red chili ½ tbsp squeezed lime 20 g/¾ oz fresh ginger 1 tbsp toasted sesame seeds 200 g/8 oz egg noodles Fresh or dried coriander to taste Salt & chili flakes AT HOME: 1. Let the frozen vegetables thaw and drain. 2. Remove as much liquid as you possibly can by squeezing the tofu. Place on paper towel to let it dry. 3. Cut the tofu into cubes, about one centimeter thick. Marinate in soy sauce, lime juice, chopped chili (seeds removed) and coriander. 4. Fry the vegetables in a dry non-stick pan until they reach a nice color. 5. Cut the vegetables into smaller pieces to make the drying process quicker. 6. Place the marinated tofu, ginger, and vegetables on a tray and heat the oven to 50 degrees with the oven door slightly open, until everything is thoroughly dried. Depending on oven model and size of vegetables, it can take up to 6-12 hours. 7. Combine the dried ingredients and place in an air-tight zip-lock bag. AT CAMP: 1. In a pot, bring 600 ml/2½ cup water to boil. 2. Finely chop the ginger. 3. Place everything except the cashew nuts and ginger into the boiling water. 4. Let simmer for a minute or two until everything is cooked. Add more water if needed. 5. Season with salt and chili flakes. 6. Sprinkle cashew and ginger on top. Add a tbsp of oil for that extra energy boost!

Kontakt

Stefanie Simbeck

Stefanie Simbeck

Pressekontakt Main Press Contact Primus DE/Austria
Stephanie Bartl

Stephanie Bartl

Pressekontakt Main Press Contact Silva DE/AUSTRIA +49 8022 925 47 11
Linnea Bronner

Linnea Bronner

Pressekontakt Press Contact Primus-Silva DE/Austria +49 171 747 1863

Premium-Outdoor-Ausrüstung mit Kocher, Stirnlampen und Kompassen im Fokus

Die in Schweden gegründeten Unternehmen Primus und Silva entwickeln seit mehreren Generationen hochwertige Outdoor-Ausrüstung. Primus ist bekannt für die Entwicklung hochwertiger Kocher und Ausrüstung für die Outdoor-Küche – vom Campingausflug bis zur Expedition. Silva bietet Produkte, die Abenteuer sicherer und zugänglicher machen, wie Kompasse, Stirnlampen, Laufwesten und andere Accessoires. Ziel der beiden Unternehmen ist es, innovative, nachhaltige und leistungsorientierte Outdoor-Ausrüstung für Spitzenathlet:innen genauso wie für alltägliche Abenteuer zu entwickeln. Beide Marken werden weltweit in über 60 Ländern verkauft. Primus-Silva Sweden AB ist Teil von Verdane. Mehr Informationen unter www.silvasweden.com und www.primusequipment.com.

Primus-Silva

Lilienthalallee 40, Room A216
80939 Munich
Deutschland

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