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Silva will support the Norwegian athletes with headlamps and running vests
Silva will support the Norwegian athletes with headlamps and running vests

Press release -

Silva Signs Partnership with the Norwegian Athletics Association (NFIF)

Silva is pleased to announce that the Norwegian Athletics Association (NFIF) has chosen Silva as the official supplier of headlamps and running vests. The ambition is to support the athletes within the running sections and to support NFIF in their focus on street running, downhill and ultra-running, obstacle races and track running.

“Silva will come in and give our commitment to running in Norway, street running, cross-country running, uphill and ultra-running, obstacle races and track running, a boost to both athletes and championships. We share many common goals, including getting more Norwegians active, creating wonderful racing experiences both in leisure and in competition and cultivating great achievements. Their commitment to running and product development is outstanding. We could not have been happier”, says race and exercise manager Magnus Trosdahl from the Norwegian Athletics Association.

Headlamps are a widely used product among runners that extend the season so that running becomes more of an all-year-round activity. At darker times of the year, this becomes the focus area.

In addition, NFIF will promote how the running vests contribute to good long sessions and give more people the opportunity to get out on running trips so that you can enjoy much of what Norway has to offer at the same time as you get a training trip.

“Getting the opportunity to work with the world's best runners is a privilege, and we know that they have extra high demands on their equipment, which makes it exciting for Silva to sign this partnership. With our latest running vests and through our new generation of running headlamps, we will give the Norwegian athletes our best products for running regardless of the season”, says Marius Veiby Sales Manager Silva Norway.

“Silva has developed good products of high quality for many years and has a good reputation in the running community. They know the race segment like few others, and now we are looking forward to lifting races in Norway to a new level”, Magnus Trosdahl concludes.

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Three entrepreneurial brothers. One great invention. In 1933, Björn, Alvar and Arvid Kjellström invented the first ever liquid-filled compass, and our story began. Not only was it the first compass of its kind, but it also set the global standard for how navigation works. The SILVA brand was born. A few years later, in 1935, we expanded our business with our new invention, and first headlamp, Zeiler. We have since then continued to evolve and set trends for outdoor equipment. The SILVA brand is currently marketed to the Nordic region, Europe, Asia and North America. Since 2011, SILVA is owned by Karnell. For more info, please visit www.silva.se

Contacts

Madelene Jonsson Öhlin

Madelene Jonsson Öhlin

Press contact Head of Brands & Communication Primus-Silva +46 72 09 08 728

Premium Outdoor Equipment with Stoves, Headlamps and Compasses in Focus.

Founded in Sweden, Primus and Silva have been developing quality outdoor gear for multiple generations. Primus is known for designing and delivering stoves and gear for backcountry and outdoor kitchens everywhere. Silva provides products that make outdoor adventure safe and accessible with compasses, headlamps, running vests and accessories. Currently, Primus and Silva are focused on providing innovative, sustainably minded and performance orientated outdoor equipment for world class athletes and everyday adventurers. The Primus and Silva brands are sold in more than 60 countries worldwide.

Primus-Silva

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168 65 Bromma
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