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The design of outstanding headlamp technology starts with the human body
The design of outstanding headlamp technology starts with the human body

Press release -

SILVA launches updated headlamp assortment and new communication for FW17

SILVA launches seven updated, and three, new headlamp models for FW2017. All SILVA headlamps are characterized by the optimized light (SILVA Intelligent Light), a comfortable fit, small size and versatility in terms of attachment possibilities and battery options.

Ever since we launched our first headlamp in 1935, we have designed the headlamps based on our own philosophy. It differs a lot from others. We start with biology, not with technology. This means that we focus on the human way of moving, seeing, breathing, reacting and even sweating, to truly understand what it takes to create the perfect headlamp. Of course, we use cutting edge technology, but all our products should first and foremost be viewed as an extension of your own body; a way to improve how it deals with external circumstances, such as weather, darkness, terrain and temperature. Because we believe that the best headlamp is designed after how your body works, reacts and moves.

For FW17, seven of our most iconic headlamps such as the Trail Speed, Exceed, Trail Runner and Explore, have been updated with new neckplates for a more comfortable fit, more light output (higher Lumen values), new hard case batteries with battery level indication, new features such as Flow Light in all multi-activity headlamps, and improved product communication. As the first headlamp manufacturer, SILVA communicate the varying battery burn times depending on the outside temperature. 

Limitless is a new concept for our expert models Trail Speed and Exceed, where the headlamps are sold without a pre-selected battery. This gives the consumer the possibility to either use their current SILVA headlamp battery or to choose a battery with the ideal weight vs. burn time for their intended activity.

Trail Runner 3 Ultra is also a new product for the FW17 season. This headlamp is based on the iconic and award winning Trail Runner headlamp. The Trail Runner 3 Ultra is designed to make the ultra-runner unstoppable. The double-beam SILVA Intelligent Light® is optimized for running, and we have added an additional battery pack to ensure that you don’t run out of light even during super-long training sessions and races. 

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SILVA has developed and sold products for sport and outdoor activities since 1933. Our focus areas are running, skiing, biking, orienteering and outdoor activities. SILVA’s products are characterised by a high level of functionality and innovative design, and are developed in Sweden with design and construction that are adapted to withstand the tough demands of the Nordic climate. SILVA has been owned by Karnell since 2011. Read more at www.silva.se.

Contacts

Lisa Löwenborg

Lisa Löwenborg

Press contact Marketing Manager Primus +46769158381
Rebecca Day

Rebecca Day

Press contact Brands Manager Primus-Silva North America
Madelene Jonsson Öhlin

Madelene Jonsson Öhlin

Press contact Head of Brands & Communication Primus-Silva +46 72 09 08 728
Jenny Flodman

Jenny Flodman

Press contact Marketing Manager Silva

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Premium Outdoor Equipment with Stoves, Headlamps and Compasses in Focus.

Founded in Sweden, Primus and Silva have been developing quality outdoor gear for multiple generations. Primus is known for designing and delivering stoves and gear for backcountry and outdoor kitchens everywhere. Silva provides products that make outdoor adventure safe and accessible with compasses, headlamps, running vests and accessories. Currently, Primus and Silva are focused on providing innovative, sustainably minded and performance orientated outdoor equipment for world class athletes and everyday adventurers. The Primus and Silva brands are sold in more than 60 countries worldwide.

Primus-Silva

Mariehällsvägen 37 C
168 65 Bromma
Sweden

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