Press release -
SILVA launches smart backpacks with a flexible packing system
SILVA launches their new 360°-backpacks. The user gets 360 degrees of visibility, protection and flexibility. The unique add on-system makes it possible to customize the backpacks and they can be used 24-7, in sunshine or rain, for commuting or hiking.
The three models - Orbit, Lap and Loop – are available with different packing volumes. The attachment loops and lash points on the backpacks makes customization possible: attach a pouch or mesh to separate items or for extra packing space.
“We believe that there are no such backpacks on the market. There are either more city or more outdoor focused backpacks. But with our 360°-series we have found a design and functionality that has the perfect blend”, says Marcus Hjortsberg, project manager at Silva.
A longer version of the press release is attached
Recommended retail prices
360° Orbit 30L, 159,99 EUR
360° Orbit 25L, 139,99 EUR
360° Orbit 18L, 119,99 EUR
360° Lap 25L, 119,99 EUR
360° Lap 18L, 99,99 EUR
360° Loop 24L, 79,99 EUR
360° Pouches (three sizes: 6L, 9L, 13L), 29,99-44,99 EUR
360° Mesh, 24,99 EUR
Links
360° concept page
Promo movie
Product movie
Press contact
Stina Karlsson
Marketing Coordinator
stina.karlsson@silva.se
+46 72 090 87 29
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Three entrepreneurial brothers. One great invention. In 1933, Björn, Alvar and Arvid Kjellström invented the first ever liquid-filled compass, and our story began. Not only was it the first compass of its kind, but it also set the global standard for how navigation works. The SILVA brand was born. A few years later, in 1935, we expanded our business with our new invention, and first headlamp, Zeiler. We have since then continued to evolve and set trends for outdoor equipment. The SILVA brand is currently marketed to the Nordic region, Europe, Asia and North America. Since 2011, SILVA is owned by Karnell. For more info, please visit www.silva.se
