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SILVA offer products that help you navigate, see and carry necessities for big and small outdoor adventures
SILVA offer products that help you navigate, see and carry necessities for big and small outdoor adventures

Press release -

SILVA introduce a new global compass and news within the carry assortment for Spring & Summer 2018

SILVA launches two new global compasses, Expedition Global and Ranger Global, traditional baseplate compasses with high-end features for use anywhere on the globe. In line with the new assortment strategy, SILVA also launches five new products within the carry range, all designed with the purpose to help people going places.

“We have got requests for many years now for a global compass that people can use when travelling around the world. We are very happy and proud to finally launch our two iconic compass models, Ranger and Expedition, with the build in adjuster for magnetic declination”, says Mattias Jacobsson, Head of Product at SILVA. Apart from the global needle, the compasses come with magnifier lens, map measuring scales and GPS scales, clinometer, slope card and detachable scale lanyard.

When it comes to the carry assortment, it’s the latest focus category within SILVA. “We are passionate about spending time outdoors doing different activities and we want to combine that knowledge with our long history of making equipment for these activities. This experience is the platform to build an outstanding carry and accessory assortment with clear unique features that will help people going places”, says Richard Jägrud, CEO of SILVA.

Within the carry range, SILVA design bags and backpacks, run belts and vests, dry cases and dry bags. One of the SS18 news is the Strive Light 5, the ideal running friend. The vest is designed to be the running gear answer to the swiss knife. It’s a running friend with many skills (some obvious and other more hidden), a friend with flexible mindset that can provide what you want when need it. Together with the SILVA athletes, the design team have created a dual entrance quick access pocket on the back. With this pocket, you can easily take on and off your jacket without stopping.

Another new hero product is the Distance Light 3, the endless possibilities run belt with unique removable bottles for ultimate flexibility. “We’ve designed and developed the most flexible run belt for the ones who are always up for new training programs, races and challenges. This belt will support the user whatever challenge or training they decide to take on, it’s the perfect multi-use-belt”, says Mattias Jacobsson. 

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SILVA have developed and sold products for sport and outdoor activities since 1933. Our focus areas are running, cross-country skiing, cycling, orienteering and outdoor activities. SILVA’s products are characterised by a high level of functionality and innovative design, and are developed in Sweden with design and construction that are adapted to withstand the tough demands of the Nordic climate. SILVA has been owned by Karnell since 2011. Read more at www.silva.se.

Contacts

Lisa Löwenborg

Lisa Löwenborg

Press contact Marketing Manager Primus +46769158381
Rebecca Day

Rebecca Day

Press contact Brands Manager Primus-Silva North America
Madelene Jonsson Öhlin

Madelene Jonsson Öhlin

Press contact Head of Brands & Communication Primus-Silva +46 72 09 08 728
Jenny Flodman

Jenny Flodman

Press contact Marketing Manager Silva

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Premium Outdoor Equipment with Stoves, Headlamps and Compasses in Focus.

Founded in Sweden, Primus and Silva have been developing quality outdoor gear for multiple generations. Primus is known for designing and delivering stoves and gear for backcountry and outdoor kitchens everywhere. Silva provides products that make outdoor adventure safe and accessible with compasses, headlamps, running vests and accessories. Currently, Primus and Silva are focused on providing innovative, sustainably minded and performance orientated outdoor equipment for world class athletes and everyday adventurers. The Primus and Silva brands are sold in more than 60 countries worldwide.

Primus-Silva

Mariehällsvägen 37 C
168 65 Bromma
Sweden

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