Press release -
Silva Changes Distribution Partner in France
Silva, the Swedish compass, headlamp, and outdoor gear brand, has taken the decision to change distribution partner in France. The new distributor, Sport Pulsion SA, will take over all distribution rights in France from Scandinalp/Loisiralp SA from 1st of June 2021.
The French sport & outdoor market is one of the biggest in Europe and it is of strategic importance with the Alp region and a strong outdoor community. Silva have been present in the French market for many years, both through own subsidiaries and through distribution partners. Compasses have been a major part of the business and are widely distributed both within sport & outdoor channels and professional channels.
Silva have set aggressive growth targets for the headlamp business in export markets for the coming years and this is the main reason for changing distribution partner.
“Sport Pulsion is a modern distributor with efficient B2B sales tools and a young, highly professional, and motivated sales team. They have a strong portfolio of brands with similar target groups and focus activities. Sport Pulsion is active within the trail running and ski mountaineering communities and channels which is a perfect fit for our headlamp business.” Madelene Jonsson Öhlin, Head of Sales & Marketing, Silva.
“We are thrilled to take over the distribution of Silva products for the French market at a time when more and more people are eager to participate in outdoor activities despite but also because of the COVID-19 sanitary crisis we have been facing for the past year. Besides its long heritage in compasses, Silva have been developing a full range of high-performance headlamps for outdoor users who want reliable, lightweight and powerful headlamps for long distance vision when practicing their favorite sport at night.” Maryline Castilla, Managing Director of the Outdoor Division, Sport Pulsion.
From the 1st of June 2021, Sport Pulsion will handle the full product portfolio and all marketing related activities for Silva in the French market. Old and new customers are welcome to contact Sport Pulsion or Silva customer services for any questions. Silva wants to thank Scandinalp/Loisiralp SA for eight years of business partnership.
ABOUT SPORT PULSION SA
Since the mid- 80s Sportpulsion has been representing renowned international sports brands on the French market. Based in Annecy in the heart of the French Alps, the company is mainly active in Outdoor, Snowboard & Wakeboard and Bike. Each division has its own sales and marketing team taking care of its brands portfolio while operations are shared among them three.
ABOUT SILVA SWEDEN AB
Three entrepreneurial brothers. One great invention. In 1933, Björn, Alvar and Arvid Kjellström invented the first ever liquid-filled compass, and our story began. Not only was it the first compass of its kind, but it also set the global standard for how navigation works. The SILVA brand was born. A few years later, in 1935, we expanded our business with our invention and the first headlamp – Zeiler. Ever since, we have continued to evolve and set trends for outdoor equipment. The SILVA brand is currently marketed to the Nordic region, Europe, Asia and North America. Since 2011, SILVA is owned by Karnell.
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Three entrepreneurial brothers. One great invention. In 1933, Björn, Alvar and Arvid Kjellström invented the first ever liquid-filled compass, and our story began. Not only was it the first compass of its kind, but it also set the global standard for how navigation works. The SILVA brand was born. A few years later, in 1935, we expanded our business with our new invention, and first headlamp, Zeiler. We have since then continued to evolve and set trends for outdoor equipment. The SILVA brand is currently marketed to the Nordic region, Europe, Asia and North America. Since 2011, SILVA is owned by Karnell. For more info, please visit www.silva.se
