Press release -
Silva Changes Distribution Partner in Benelux
Silva, the number one Swedish compass, headlamp, and outdoor equipment brand, have taken the decision to add a new distribution partner in Benelux. The new distributor, Hike-A-Way, will take over distribution of Silva products in the Sport & Outdoor channels in Benelux from Homeij B.V from 1st of January 2023.
The Benelux region with the Netherlands, Belgium and Luxembourg are of strategic importance for sport & outdoor sales in Europe with strong outdoor communities and large retailers. Silva have been represented in Benelux by Homeij B.V for many years with strong compass sales in professional channels as a result. Homeij will continue distributing Silva in Military, Police, Rescue and Gift Market channels, side by side with the new distributor in sport & outdoor channels Hike-A-Way.
Silva have set aggressive growth targets for the headlamp business in export markets for the coming years and this is the main reason for changing distribution partner to Hike-A-Way who has strong relations with key retailers in the region, and other Nordic outdoor brands in the portfolio.
“In our ambition to become a stronger brand in our focus markets, we are looking for the best partners who can take SILVA to the next level by giving the best service to the best retailers. That’s why we have chosen Hike-A-Way.” Richard Jägrud, CEO, Silva.
“We are proud to become the Benelux distributor for Silva and look forward to a successful collaboration. The Silva brand is an established brand in the outdoor market and fits perfectly into the Hike-A-Way brand portfolio. We are convinced that the renowned and reputed Silva products have a big potential in the current and upcoming outdoor trends.” Steven Bosmans, Hike-A-Way.
"We are happy with the new colleague distributor in the Benelux market. Both Hike-A-Way and Homeij can focus on their strengths which will be fruitful to the Silva brand, their re-sellers and end-users. Current professional Homeij clients can count on us in the above mentioned segments." Jarno van der Donk, Managing Director, Homeij
From the 1st of January 2023, Hike-A-Way will handle the Sport & Outdoor product portfolio and related marketing activities for Silva in Benelux. Old and new customers are welcome to contact Hike-A-Way or Silva customer services for any questions or inquiries. Silva wants to thank Homeij B.V for the last year’s partnership and look forward to continuing with successful business in the professional channels.
ABOUT HIKE AWAY
Since 1998, we’ve been a specialized wholesaler in the distribution and representation of various leading brands in the Benelux market. These brands are always active in the Outdoor industry and guarantee high-quality, functional, and innovative products. In our partnerships, we mainly focus on socially and environmentally responsible entrepreneurship. More than ever, we are all discovering outdoor life in all its glory. Walking through nature in your own backyard, cycling with the family, sitting around a campfire with friends. You don’t have to go far from home to find adventure. In the last 20 years, we at Hike-A-Way have seen the outdoor experience evolve into a market that’s accessible for everyone. www.hikeaway.be
ABOUT SILVA SWEDEN AB
Three entrepreneurial brothers. One great invention. In 1933 the brothers Björn, Alvar and Arvid Kjellström, and Gunnar Tillander, invented the first ever liquid-filled compass, and our story began. Not only was it the first compass of its kind, but it also set the global standard for how navigation works. The SILVA brand was born. A few years later, in 1935, we expanded our business with our first headlamp - the Zeiler. And ever since, we have continued to develop smart and reliable outdoor equipment. The SILVA brand is currently marketed in the Nordic region, Europe, Asia and North America. Since 2021, SILVA is owned by Verdane. www.silvasweden.com
Related links
Topics
Categories
Three entrepreneurial brothers. One great invention. In 1933 the brothers Björn, Alvar and Arvid Kjellström, and Gunnar Tillander, invented the first ever liquid-filled compass, and our story began. Not only was it the first compass of its kind, but it also set the global standard for how navigation works. The SILVA brand was born. A few years later, in 1935, we expanded our business with our first headlamp - the Zeiler. And ever since, we have continued to develop smart and reliable outdoor equipment. The SILVA brand is currently marketed in the Nordic region, Europe, Asia and North America. Since 2021, SILVA is owned by Verdane. For more information, please visit www.silvasweden.com
