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Terra Scout Headlamps are made from hemp and recycled plastics
Terra Scout Headlamps are made from hemp and recycled plastics

Press release -

New Headlamp Terra Scout Winner of Scandinavian Sustainability Award

Silva's new headlamp Terra Scout is announced as the winner of the Scandinavian Outdoor Sustainability Award 2022. Terra Scout is a step towards a brighter and more sustainable future. Smart innovations together with the well-known and successful concept of “reuse, reduce, recycle” are part of Silva's strategy going forward.

The Swedish outdoor brand Silva presented the first liquid-filled compass in 1933, and already in 1935, the first headlamp – the Zeiler – was introduced. Ever since, Silva has continued to develop outdoor products for both world athletes and everyday adventurers. The new Terra Scout headlamp-series have been awarded as the best sustainable product for Fall Winter 2022.

Terra means earth, and products labelled Silva Terra have lower environmental footprint.

“Silva Terra is our promise but also our contribution to the future. We are now implementing Terra as an overall strategy in all our product categories and in our entire value chain. Our products are in the hardware and electronics categories where there is still much to do in terms of sustainability. We are proud to present a headlamp with innovative materials that contribute to reduced CO2 emissions, yet humble of the long journey we have ahead of us. We will take it step by step, product by product. There are more product launches to come and more Terra products will replace the existing range already in fall/winter 2022.”, says Madelene Jonsson Öhlin, Head of Sales and Marketing at Silva.

The Scandinavian Outdoor Awards have become an important benchmark for the outdoor industry, with international journalists in the jury, testing the products in its natural environment. Since 2005, companies have been awarded based on criteria’s such as function, innovation, design, and sustainability. The product Terra Scout is praised for its innovative choice of materials and overall sustainability ambitions.

The first Silva Terra products to be launched in 2022 are the Terra Scout Headlamp-series and the Terra Dry Bag-series.

Terra Scout is made of recycled plastics and Revo material produced by the Swedish company Trifilon. The Revo material consists of recycled polymers mixed with plant fibres from hemp and has up to 90% lower CO2 emissions compared to standard plastics. The Revo material has not been coloured in the Terra Scout series, which means that each headlamp has a unique look.

Terra Scout is the perfect headlamp for hiking adventures with a map and compass, for dog walks in the evening, or for cosy moments in the tent when darkness falls.

Terra Scout will be launched in three different models and available in stores from September 2022 with a recommended retail price from EUR 39,99.

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Three entrepreneurial brothers. One great invention. In 1933, Björn, Alvar and Arvid Kjellström invented the first ever liquid-filled compass, and our story began. Not only was it the first compass of its kind, but it also set the global standard for how navigation works. The SILVA brand was born. A few years later, in 1935, we expanded our business with our new invention, and first headlamp, Zeiler. We have since then continued to evolve and set trends for outdoor equipment. The SILVA brand is currently marketed to the Nordic region, Europe, Asia and North America. Since 2021, SILVA is owned by Verdane. For more info, please visit www.silvasweden.com

Contacts

Lisa Löwenborg

Lisa Löwenborg

Press contact Marketing Manager Primus +46769158381
Rebecca Day

Rebecca Day

Press contact Brands Manager Primus-Silva North America
Madelene Jonsson Öhlin

Madelene Jonsson Öhlin

Press contact Head of Brands & Communication Primus-Silva +46 72 09 08 728
Jenny Flodman

Jenny Flodman

Press contact Marketing Manager Silva

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Premium Outdoor Equipment with Stoves, Headlamps and Compasses in Focus.

Founded in Sweden, Primus and Silva have been developing quality outdoor gear for multiple generations. Primus is known for designing and delivering stoves and gear for backcountry and outdoor kitchens everywhere. Silva provides products that make outdoor adventure safe and accessible with compasses, headlamps, running vests and accessories. Currently, Primus and Silva are focused on providing innovative, sustainably minded and performance orientated outdoor equipment for world class athletes and everyday adventurers. The Primus and Silva brands are sold in more than 60 countries worldwide.

Primus-Silva

Mariehällsvägen 37 C
168 65 Bromma
Sweden

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