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Learn how to navigate with Silva Navigation School

Press release -

Learn how to navigate with Silva Navigation School

Swedish company Silva wants to inspire curious adventurers to learn how to navigate with a map and compass and launches an international digital campaign with influencers from several countries.

Getting knowledge about the great outdoors is trendy and more people want to learn about avalanches, how to make an open fire, outdoor cooking and about nature in general. Today Silva launches a compass school on Silva.se which will teach you how compasses work and how to use your compass and navigate with it. Silva wants to share the message that it is easy to learn how to navigate with a map and compass and that it enables for bigger – and more safe – adventures.

Silva has made compasses since 1933 when the brothers Björn, Alvar and Arvid Kjellström invented the first ever liquid-filled compass. Not only was it the first compass of its kind, but it also set the global standard for how navigation works upon today.

Explore the Silva Navigation School!

“People will spend this summer in the great outdoors and we want to share all our knowledge with people who want to experience more, who want to find their secret spot or who want to be far from the crowds” says Madelene Öhlin, Head of Sales and Marketing.

The easy SILVA 1-2-3 system is an easy way to learn the basics and in the navigation school you also learn more about compasses and key features and tips and tricks for your adventures. Modern equipment is good but trusting yourself and your knowledge is even better.

Start with the basics if you want to go beyond the beaten track. Practice your new knowledge at home and learn more long the way. Navigations is a lifelong knowledge that you will constantly develop. When you have your basic set of skills you can bring your knowledge into the terrain and add more experience.

Silva has compasses for orienteering, boating, adventures outdoors such as hiking and kayaking and also for professional use. Our most popular compass families are Expedition and Ranger. Both collections include traditional baseplate compasses, global compasses and models with mirrors that make long distance navigation easier.

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Three entrepreneurial brothers. One great invention. In 1933, Björn, Alvar and Arvid Kjellström invented the first ever liquid-filled compass, and our story began. Not only was it the first compass of its kind, but it also set the global standard for how navigation works. The SILVA brand was born. A few years later, in 1935, we expanded our business with our new invention, and first headlamp, Zeiler. We have since then continued to evolve and set trends for outdoor equipment. The SILVA brand is currently marketed to the Nordic region, Europe, Asia and North America. Since 2011, SILVA is owned by Karnell. For more info, please visit www.silva.se

Contacts

Madelene Jonsson Öhlin

Madelene Jonsson Öhlin

Press contact Head of Brands & Communication Primus-Silva +46 72 09 08 728

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Premium Outdoor Equipment with Stoves, Headlamps and Compasses in Focus.

Founded in Sweden, Primus and Silva have been developing quality outdoor gear for multiple generations. Primus is known for designing and delivering stoves and gear for backcountry and outdoor kitchens everywhere. Silva provides products that make outdoor adventure safe and accessible with compasses, headlamps, running vests and accessories. Currently, Primus and Silva are focused on providing innovative, sustainably minded and performance orientated outdoor equipment for world class athletes and everyday adventurers. The Primus and Silva brands are sold in more than 60 countries worldwide.

Primus-Silva

Mariehällsvägen 37 C
168 65 Bromma
Sweden

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