News -
Trail running and adventures at the edge of the world
The Faroe Islands are an jigsaw of 18 islands, which will form the backdrop of Útilív Adventure Festival – a weekend of trail running, music and parties. The Swedish outdoor brand SILVA is the proud sponsor of this first ever trail marathon and ultra on the Faroe Islands.
”Útilív Adventure Festival was created because there was no other international trail running events on the Faroe Islands. If you wanted to race on the trails in the incredible Faroe Islands, your options have been extremely limited up till today. That was the spark that created this event”, says Theo Larn-Jones, the founder of the event, when explaining the background of the Utiliv Adventure Festival.
Útilív Adventure Festival is the first ever trail marathon and ultra on the Faroe Islands and the event is held September 7th-9th 2018. In order to execute the event the founders were looking for partners that shared their vision for innovation in the outdoor industry.
“For this event SILVA was a perfect fit. We are so excited to bring trail runners from across the world to the Faroe Islands this September in partnership with SILVA. It really is Europe’s best kept trail running secret”, says Theo Larn-Jones.
SILVA’s global event strategy is to sponsor event where a SILVA headlamp or SILVA compass is a key part of the equipment. SILVA’s products are used for races, competitions and events all over the world. The events offer SILVA a chance to interact with the participants before, during and after the events.
“We get a lot of sponsoring requests. But when we got the call from Theo regarding the Útilív Adventure Festival, it was an easy decision for us. The festival has not only been chosen as one of the most beautiful upcoming trail running events in 2018, but it also offers a wide range of activities and adventures that all are linked to the love of nature and the passion of being outdoors. The event team is really professional and we are looking forward to join the event in the beautiful Faroe Islands”, says Madelene Öhlin, Head of Marketing at SILVA.
Tim Young, the UK Sales Manager of SILVA will be one of the SILVA representatives during the Útilív Adventure Festivall. “The festival activities like the sea kayaking and ultra-running will give a great chance to test SILVA products. When we have talked to retailers and consumers about this event we get a really good response.”
MORE INFORMATION
https://utilivfestival.com/
PRESS CONTACT
Stina Karlsson
Marketing Coordinator
stina.karlsson@silva.se
+46 72 090 87 29
