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SILVA launches new assortment strategy, re-focusing on brand heritage and core business
SILVA, the Swedish compass, headlamp and outdoor gear brand, has just launched a new assortment strategy for 2017 – 2020. The assortment will be built on the three main categories Lighting, Navigation and Carry. “With this new strategy, we can focus on our heritage and expertise within compasses and headlamps, and invest in the complementing carry range”, says Richard Jägrud, CEO of SILVA Group.
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Premium Outdoor Equipment with Stoves, Headlamps and Compasses in Focus.
Founded in Sweden, Primus and Silva have been developing quality outdoor gear for multiple generations. Primus is known for designing and delivering stoves and gear for backcountry and outdoor kitchens everywhere. Silva provides products that make outdoor adventure safe and accessible with compasses, headlamps, running vests and accessories. Currently, Primus and Silva are focused on providing innovative, sustainably minded and performance orientated outdoor equipment for world class athletes and everyday adventurers. The Primus and Silva brands are sold in more than 60 countries worldwide.