Press release -
STAY WARM WHEN THE ELEMENTS STRIKE | HAGLÖFS ESSENS MIMIC
It's long been held as fact that down has the best warmth-to-weight ratio out there. But as the clouds gather, the temperatures drop, and we prepare for our autumn and winter adventures, Haglöfs are seeking to challenge this assumption. They're doing this with a jacket that's insulated with a specially-developed synthetic material: one that performs as well as down in some respects, and even better in others.
The Essens Mimic jacket from Haglöfs is insulated with QuadFusion™ Mimic - a material developed, as the name suggests, to mimic the properties of down. This material is made from spiral-shaped fibres, formed into small balls, that trap and hold air - and warmth - extremely effectively. Just like down, in fact. In the Essens jacket, the QuadFusion™ Mimic is blown into the ergonomic channels and panels of the garment, meaning that it feels like down and performs brilliantly as an insulating layer.
But that's not all. The synthetic QuadFusion™ Mimic maintains its performance when the garment gets damp, managing moisture effectively. Not only does this avoid the usual problems faced by down in wet weather, it also means that the jacket's panels can be larger and longer than in similar garments, reducing the number of seams (and cold spots) and keeping the wearer even warmer.
Since the Essens Mimic jacket is also treated with a fluorocarbon-free DWR treatment, it works well as an outer garment - and is just as suitable for a cold, rainy day in the city as it is under a shell layer when you're out in the wilderness. Best of all, it's constructed from cleaner bluesign® approved materials, and the QuadFusion™ Mimic insulation is made from post-consumer recycled polyester. So not only does the Essens Mimic jacket offer a great alternative to down, it's also made in a sensible and more sustainable way.
Text and associated images can be downloaded at www.haglofs.com/press
For more information, please contact:
Erica Wigge
Publishing Manager
+ 46 70 851 09 41
erica.wigge@haglofs.se
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More than a century ago, Wiktor Haglöf designed a backpack for the local workers of Swedish small town Torsång. The durable, practical backpack would be the proud beginnings of what today is one of the world’s largest manufacturers of outdoor clothing, footwear and hardware. The Haglöfs brand is currently marketed to the Nordic region, Europe and Asia is owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com
