Latest news

  • Tongcheng Travel becomes a minority investor in Haglöfs

    We are pleased to announce that Tongcheng Travel (0780.HK), a leading online travel agency platform in China, has become a minority investor in Haglöfs, a leading Swedish outdoor brand.
    Sharon Chen, VP & Chief Investment Officer of Tongcheng Travel, commented:"We look forward to integrating Haglöfs' exceptional products with Tongcheng Travel's extensive travel ecosystem, creating unique val

  • Haglöfs and Polartec introduce Standard Issue Black™ — a shared black standard to reduce unnecessary variation in the outdoor industry

    Black is the most used color in outdoor apparel, yet it’s rarely the same shade from one fabric to another. Across the industry, countless versions of black are developed and dyed separately, creating unnecessary complexity and impact.
    That’s why Haglöfs and Polartec joined forces to introduce Standard Issue Black™ — a pre-dyed black standard designed to simplify sourcing and reduce the environ

  • Haglöfs strengthens management team with CPO appointment and global DTC promotion

    Haglöfs appoints Linden Mallory as Chief Product Officer (CPO) and promotes Paulina Arnberg to Global Director DTC & Merchandising.Linden joins Haglöfs from Pas Normal Studios and previously held several leadership roles at Patagonia. With deep expertise in product strategy and innovation, combined with his experience as a seasoned mountain guide, Linden brings both strategic clarity and authe

  • Alex Hackel joins Haglöfs as new brand ambassador

    Swedish outdoor brand Haglöfs is proud to announce that professional skier Alex Hackel has joined the brand as its newest ambassador.
    Known for redefining modern freeskiing through creativity, authenticity, and community-driven storytelling, Hackel represents a new generation of athletes who push boundaries both on and off the mountain. From X Games podiums and self-produced street ski films to

  • Haglöfs takes on the summer heat with light and airy outdoor essentials


    Discover a new season of outdoor gear designed for endless summer exploration with versatile styles that prioritize breathable comfort and technical performance.This season, Haglöfs presents a new generation of outdoor gear built for long days of exploration beneath the summer sun. The collection combines modern silhouettes with technical functionality powered by high-performance fabrics buil

  • Haglöfs launches new line of lightweight, high-performance footwear built for every adventure


    The new L.I.M Horizon Collection is engineered for comfort and freedom on almost any terrain. This season, Haglöfs introduces the L.I.M Horizon Collection for explorers seeking lightweight performance without compromise. It comes equipped for a wide range of activities, terrains, and weather conditions, featuring the latest technologies from Vibram and GORE-TEX. True to the L.I.M Series’ “les

  • Haglöfs’ “Less is More” series challenges every gram to maximize the feeling of freedom outdoors


    A new season of lightweight, packable, and versatile outdoor essentials has arrived.
    Haglöfs is releasing a fresh batch of L.I.M Series styles, all built around the idea that if you head out with less, you’ll be free to experience more. The spring/summer 2026 styles are lightweight, packable, and versatile as always, while prioritizing seasonal comfort through the use of breathable, fast-d

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You step out just as the city is slowly awakening. And these colors are already up. Concrete-gray shifts into soft shades of pink and red, interrupted by flashes of technicolor yellow, and the low light and clear air focus your every movement. Inspired by early starts, high tempos, and endless outdoor exploration, this palette captures the transition from urban stillness to the serenity of the nearby forest. When exploring in our Spring Summer 2026 collection, these shades will be moving with you – through shifting light, changing temperatures, and the longer, freer days of summer. Discover the Early Rise color story via the link in bio. #haglöfs #outsidersbynature

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"As if Honshu was giving me a huge hug, engulfing me in endless powder."⁠ ⁠ When @tailergray describes her recent trip to Japan, it's hard not to picture a truly spectacular scene – moving across unfamiliar terrain with stunning backdrops. ⁠ ⁠ "We were in the snow globe for the majority of my time in the country. The first few days at the tail end of a high pressure had my legs warming up on firm, variable surfaces. That was immediately followed by the storm doors remaining open for the remainder of my time on the island. Producing the kind of days that make it impossible to not whiteroom yourself or your filmer."⁠ ⁠ #haglöfs #outsidersbynature

haglofs

You find yourself at the heart of the forest. Standing beneath the canopy, energizing greens envelop you while bright rays of yellow sunlight filter through, illuminating your surroundings. Inspired by the Swedish light as it interacts with the landscape and our materials, this palette captures the clarity and rejuvenation we find in the Swedish wilderness. Grounded, refreshing, focused, and full of movement. When exploring in our Spring Summer 2026 collection, these shades will be moving with you – through shifting light, changing temperatures, and the longer, freer days of summer. Discover the Chlorophyll color story via the link in bio. #haglöfs #outsidersbynature

haglofs

MY PATH pt. 1: @rohrmoserroman on "Steinerkogel". When we asked Roman about his favorite hiking trail, he quickly pointed out this one in Mayrhofen, Austria. Why? "Pretty much because of the view up there. It's south facing, so it's nice to sit in the sun and daydream about ski lines on the other side – while the north faces are still covered in snow." The MY PATH series explores our community favorites for spring hiking. What's your favorite spring trail? Comment below and tag your hiking buddy that can't wait to open the season. 📸@elieberl ⁠ #haglöfs #outsidersbynature #hiking

haglofs

The L.I.M Horizon GTX Low⁠ ⁠ Light and responsive for fast-paced activities on or off the beaten trail. Supplying breathable comfort even when conditions get seriously wet. The lean 2.5-layer @goretexbrand GORE-TEX® Invisible Fit membranes are seamlessly integrated with the shoe to maintain the comfortable fit and feel of non-waterproof models. The uppers are made of a soft, yet durable ripstop – reinforced with abrasion-resistant TPU film overlays.⁠ ⁠ Discover now.⁠ ⁠ #haglöfs #GORETEX #outsidersbynature⁠

haglofs

Behind the Horizon⁠ ⁠ Our L.I.M products are designed to be lightweight and versatile but strong and durable enough to endure everything nature can throw at you. When only focusing on low weight, it's easy to compromise durability and longevity in a product. ⁠ ⁠ "L.I.M is all about challenging every detail and feature. And with some Horizon models, this approach led us to the Gore-Tex® Invisible Fit membrane. Instead of building the upper around a conventional waterproof bootie (or ‘sock’), the membrane is sandwiched between the fabric layers.” says Niklas Karlsson, Category Manager Footwear. ⁠ ⁠ #haglöfs #outsidersbynature #lessismore

haglofs

Step lightly, roam farther. ⁠ The L.I.M Horizon GTX Low is built for fast-moving activities in wet conditions. GORE-TEX Invisible Fit membranes merge reliable waterproofness with breathable comfort, while responsive Vibram Zermatt trail soles deliver superb traction.⁠ ⁠ Features: ⁠ - Waterproof and breathable GORE-TEX Invisible Fit membranes⁠ - Vibram Zermatt trail soles with Traction Lug system ⁠ - Soft, durable, and lightweight ripstop uppers⁠ - Abrasion-resistant TPU film reinforcements⁠ ⁠ #haglöfs #outsidersbynature

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