Latest news

  • Haglöfs’ trekking boot range unites Swedish craftsmanship with modern performance features

    Designed to tackle Sweden’s challenging terrain, Haglöfs' boot collection is prepared for multi-season trekking adventures, featuring advanced components from leading innovation partners for superior waterproofing, stability, and traction.
    This season, Haglöfs is bridging the gap between professional and everyday trekkers with a multi-season trekking boot collection designed to navigate diverse

  • Haglöfs launches new core range of outdoor pants

    Crafted for ultimate durability and comfort, Haglöfs' new pants range is equipped for everything from day hikes to long-distance treks.
    Haglöfs' new range of pants provides a solution for every trail challenge, featuring five fundamental styles designed for a lifetime of adventures. Each model is made with durable materials and comfort-optimizing construction techniques and comes equipped with

  • Haglöfs Partners with SAT to Reach Adventure-Seekers in Poland

    The Swedish outdoor brand Haglöfs has marked another significant step in its global expansion by signing a new distribution agreement with SAT, the leading sports and branded apparel distributor in Poland. This partnership aims to make Haglöfs' high-quality outdoor gear more accessible to Poland's growing community of outdoor enthusiasts.

  • Changes to the Board of Directors at Haglöfs AB

    Haglöfs AB announces adjustments to its Board of Directors. Stefan Ytterborn has stepped down from his role as a board member, and Mike Owilli has been appointed to join the board.
    Mike Owilli is an experienced entrepreneur and business leader with extensive expertise in brand strategy, digital transformation, and consumer engagement. With a background in senior roles primarily within media an

  • Haglöfs Restored restocked with new (old) products

    Swedish outdoor brand Haglöfs has restocked and re-opened Haglöfs Restored—their initiative to give high-performance gear a second life, with an exciting selection of new (old) products.
    Haglöfs Restored is a collection of second-hand performance gear that’s just as functional and good-looking as the brand’s regular collection, with the added benefit of extending the lifespan of premium materia

  • Haglöfs partners with Sport Alliance International to expand its presence in Italy and the Alpine region

    Haglöfs, the Swedish outdoor brand, has partnered with Sport Alliance International S.p.A., a leading distributor in the Italian market, to strengthen its distribution network in Italy and the Alpine region. This collaboration aims to make Haglöfs’ outdoor gear more accessible while supporting its growth ambitions in the region, and will officially launch with the Fall/Winter 2025 collection.
    H

  • Haglöfs announces Paulina Arnberg as new Head of Direct-to-Consumer

    Haglöfs is pleased to announce that Paulina Arnberg will join the company as Head of Direct-to-Consumer (DTC), effective January 20, 2025.
    Paulina brings extensive experience within the retail sector, with a particular focus on e-commerce, including roles spanning assortment planning, controlling, tech, and digital marketing, alongside her experience in in-store operations. She spent the past 1

Social media

Photographer and Haglöfs ambassador Liam Doran (@liam_doran_outdoors) recently traveled to Patagonia, drawn by its striking landscapes and the rare chance to observe wild pumas up close. He believes photography can open hearts but says nothing beats experiencing the wild firsthand. “It would take a lifetime to capture the essence of Patagonia. For me, it was just a matter of being out from before sunrise to after sunset.” “At one point I was directly between a guanaco and the puma stalking it. Watching this incredible animal walk directly towards me, head down and muscles rippling, was something I will never forget.” - What do you wish viewers would feel or take away from this Patagonia series? “I hope viewers feel a sense of awe and adventure. That they feel inspired to get out for their own adventures and also a desire to help protect the nature around us. More than ever, we need to protect our wild animals and their habitats.” #haglöfs #outsidersbynature #naturephotography #patagonia

Photographer and Haglöfs ambassador Liam Doran (@liam_doran_outdoors) recently traveled to Patagonia, drawn by its striking landscapes and the rare chance to observe wild pumas up close. He believes photography can open hearts but says nothing beats experiencing the wild firsthand. “It would take a lifetime to capture the essence of Patagonia. For me, it was just a matter of being out from before sunrise to after sunset.” “At one point I was directly between a guanaco and the puma stalking it. Watching this incredible animal walk directly towards me, head down and muscles rippling, was something I will never forget.” - What do you wish viewers would feel or take away from this Patagonia series? “I hope viewers feel a sense of awe and adventure. That they feel inspired to get out for their own adventures and also a desire to help protect the nature around us. More than ever, we need to protect our wild animals and their habitats.” #haglöfs #outsidersbynature #naturephotography #patagonia

haglofs
Heading out in a t-shirt and shorts? Think again. While the summer season typically brings warmer and sunnier days, the weather can still be unpredictable. For summer hiking, we recommend choosing light and technical clothing that allows you to adapt to changing conditions without feeling weighed down. And be sure to pack extra layers just in case. WHAT TO WEAR ON YOUR SUMMER HIKE - Moisture-wicking underwear - Base layer - Mid layer - Shell jacket - Shell pants - Pants, shorts, or zip-off pants - Hiking boots or hiking shoes (choose footwear based on expected terrain, mileage, and weight of your load) - Hiking socks - Hat or cap → Tap the link in bio for more summer hiking tips #haglöfs #outsidersbynature

Heading out in a t-shirt and shorts? Think again. While the summer season typically brings warmer and sunnier days, the weather can still be unpredictable. For summer hiking, we recommend choosing light and technical clothing that allows you to adapt to changing conditions without feeling weighed down. And be sure to pack extra layers just in case. WHAT TO WEAR ON YOUR SUMMER HIKE - Moisture-wicking underwear - Base layer - Mid layer - Shell jacket - Shell pants - Pants, shorts, or zip-off pants - Hiking boots or hiking shoes (choose footwear based on expected terrain, mileage, and weight of your load) - Hiking socks - Hat or cap → Tap the link in bio for more summer hiking tips #haglöfs #outsidersbynature

haglofs
The freedom to explore comes with great responsibility. Here are some guidelines to follow when you’re out exploring this summer to help preserve the nature spaces we all share and enjoy. How to explore nature respectfully - Carry out what you bring in - Leave what you find - Respect wildlife - Access nature responsibly - Practice fire safety - Hike and camp on durable surfaces - Stay informed on local rules & restrictions → Tap the link in bio to read more & learn more about how to explore nature respectfully #haglöfs #outsidersbynature #haglöfs #outsidersbynature

The freedom to explore comes with great responsibility. Here are some guidelines to follow when you’re out exploring this summer to help preserve the nature spaces we all share and enjoy. How to explore nature respectfully - Carry out what you bring in - Leave what you find - Respect wildlife - Access nature responsibly - Practice fire safety - Hike and camp on durable surfaces - Stay informed on local rules & restrictions → Tap the link in bio to read more & learn more about how to explore nature respectfully #haglöfs #outsidersbynature #haglöfs #outsidersbynature

haglofs
In Sweden, we believe that everyone has the right to explore and enjoy the great outdoors. In fact, we believe it so much that we have a law-protected principle called “Allemansrätten, or “The Right of Public Access” which gives everyone the right to roam freely in nature. This means that unless you are in a private garden or on farmland, you can hike and camp in the forests, swim or kayak in our numerous lakes, walk along the coastline, and pick mushrooms and berries without needing to pay or ask for permission. Of course, with this right comes a significant responsibility: to treat nature with care and respect and to leave no trash behind. Read more, link in bio. #haglöfs #outsidersbynature

In Sweden, we believe that everyone has the right to explore and enjoy the great outdoors. In fact, we believe it so much that we have a law-protected principle called “Allemansrätten, or “The Right of Public Access” which gives everyone the right to roam freely in nature. This means that unless you are in a private garden or on farmland, you can hike and camp in the forests, swim or kayak in our numerous lakes, walk along the coastline, and pick mushrooms and berries without needing to pay or ask for permission. Of course, with this right comes a significant responsibility: to treat nature with care and respect and to leave no trash behind. Read more, link in bio. #haglöfs #outsidersbynature

haglofs
Chasing winter with @tom_olivers: Jægervasstinden, 1,547 m On to the Northern Lyngen Alps— Tom-Oliver and his crew set their sights on Jægervasstinden Mountain, making plans to ski its north face under the glow of the midnight sun. “We spent the day in hammocks, then started skinning around 8 PM. At 1 AM, we reached the summit. No wind, clear skies. Adam belayed me to the drop-in. I won rock-paper-scissors and got to go first. The snow was unreal. Steep, exposed, powdery – a dream run beneath the midnight sun, in late May. The glacier below still held soft snow, and we skated back to the car on re-frozen slush. We returned at 4 AM, cracked the last après-ski beer of the season, and smiled. A better end to winter? Impossible. We stretched the season by a month – and saved the best for last. But… is it really over?” #haglöfs #outsidersbynature "#skiing

Chasing winter with @tom_olivers: Jægervasstinden, 1,547 m On to the Northern Lyngen Alps— Tom-Oliver and his crew set their sights on Jægervasstinden Mountain, making plans to ski its north face under the glow of the midnight sun. “We spent the day in hammocks, then started skinning around 8 PM. At 1 AM, we reached the summit. No wind, clear skies. Adam belayed me to the drop-in. I won rock-paper-scissors and got to go first. The snow was unreal. Steep, exposed, powdery – a dream run beneath the midnight sun, in late May. The glacier below still held soft snow, and we skated back to the car on re-frozen slush. We returned at 4 AM, cracked the last après-ski beer of the season, and smiled. A better end to winter? Impossible. We stretched the season by a month – and saved the best for last. But… is it really over?” #haglöfs #outsidersbynature "#skiing

haglofs
Congratulations to our ambassador @francois_montuori ! He’s back from a triumphant weekend at the Wanderbird Trophy hike-and-fly competition held in Kitzbühel, Austria. Participants complete one route per day, either on foot or in the air using their paragliding gear, which they must carry with them at all times. Here is his recap. DAY 1 - Fast climbs & tight transitions “The first day the weather was very cloudy and performing well in the task meant being able to climb fast and make efficient transitions before and after the flights. Despite being affected by a cold, I was able to take the win after suffering a lot on the first climb.” DAY 2 - All about strategy & air time “The 55-kilometer route could be mostly completed in the air after taking off from the first turn-point in Hahnenkamm, the mythic mountain known for the Kitzbühel ski descent. Thanks to the thermals—these hot currents we circle to gain some altitude—after leading a good part of the route, I eventually came third in the second stage, 20 seconds behind the champion Helmut Eichholzer, winner of the day and the world's former number one ranking pilot. “Overall, I kept my first place and I am super happy to win my first competition of the 2025 season.” Gear for the adventure L.I.M SHIELD HOOD L.I.M SHIELD L.I.M DOWN JACKET L.I.M RIDGE TEE L.I.M TEMPO TRAIL SHORTS L.I.M TEMPO TRAIL LOW L.I.M INTENSE TRAIL LOW 📷: @maximiliangierl @skytribe #haglöfs #hikeandfly #outsidersbynature #austria

Congratulations to our ambassador @francois_montuori ! He’s back from a triumphant weekend at the Wanderbird Trophy hike-and-fly competition held in Kitzbühel, Austria. Participants complete one route per day, either on foot or in the air using their paragliding gear, which they must carry with them at all times. Here is his recap. DAY 1 - Fast climbs & tight transitions “The first day the weather was very cloudy and performing well in the task meant being able to climb fast and make efficient transitions before and after the flights. Despite being affected by a cold, I was able to take the win after suffering a lot on the first climb.” DAY 2 - All about strategy & air time “The 55-kilometer route could be mostly completed in the air after taking off from the first turn-point in Hahnenkamm, the mythic mountain known for the Kitzbühel ski descent. Thanks to the thermals—these hot currents we circle to gain some altitude—after leading a good part of the route, I eventually came third in the second stage, 20 seconds behind the champion Helmut Eichholzer, winner of the day and the world's former number one ranking pilot. “Overall, I kept my first place and I am super happy to win my first competition of the 2025 season.” Gear for the adventure L.I.M SHIELD HOOD L.I.M SHIELD L.I.M DOWN JACKET L.I.M RIDGE TEE L.I.M TEMPO TRAIL SHORTS L.I.M TEMPO TRAIL LOW L.I.M INTENSE TRAIL LOW 📷: @maximiliangierl @skytribe #haglöfs #hikeandfly #outsidersbynature #austria

haglofs
For us, Midsummer is about coming together to celebrate the longest day of the year and a limitless new season of adventure. Here, our ambassador @hennapalosaari shares how she makes the most of it. - Hey Henna, how do you celebrate Midsummer? “I think Midsummer is a great excuse to head outside. I usually like to celebrate by spending as much time outdoors as possible—either going on a biking or hiking adventure or relaxing at a summer cabin.” - What do longer days do for the outdoor experience? “Longer days completely change the experience. It’s more carefree when you don’t have to worry about it getting dark—you can plan long days and move entirely at your own pace.” - How do the long days of sunlight make you feel? “I love it. I feel full of energy, and the best part is that there's time for mini-adventures even after a workday. Being able to do something fun and active in the evening gives me even more energy.” #haglöfs #outsidersbynature

For us, Midsummer is about coming together to celebrate the longest day of the year and a limitless new season of adventure. Here, our ambassador @hennapalosaari shares how she makes the most of it. - Hey Henna, how do you celebrate Midsummer? “I think Midsummer is a great excuse to head outside. I usually like to celebrate by spending as much time outdoors as possible—either going on a biking or hiking adventure or relaxing at a summer cabin.” - What do longer days do for the outdoor experience? “Longer days completely change the experience. It’s more carefree when you don’t have to worry about it getting dark—you can plan long days and move entirely at your own pace.” - How do the long days of sunlight make you feel? “I love it. I feel full of energy, and the best part is that there's time for mini-adventures even after a workday. Being able to do something fun and active in the evening gives me even more energy.” #haglöfs #outsidersbynature

haglofs

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