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  • Haglöfs AB Announces CEO Departure

    The Company and Martin Daniels Mutually Agree to Part Ways; Company appoints Chief Commercial Officer Andreas Lorenz as CEO.Stockholm, November 3rd, 2025: Haglöfs AB today announced that Martin Daniels, Chief Executive Officer, will step down from his role at the company. The CEO role will be assumed by Andreas Lorenz, current Chief Commercial Officer. Daniel Tseung, Chairman of the Board at Hag

  • Haglöfs and Twiceme Bring Digital Safety Technology to Winter Apparel for the First Time

    STOCKHOLM, Sweden, October 23, 2025 — Haglöfs, the renowned Swedish outdoor brand today announced its partnership with Twiceme Technology, a company building the digital safety standard for jobsites and adventures. The collaboration integrates Twiceme's innovative digital safety technology into the new Haglöfs ski touring set. The integration marks Twiceme's entry into the winter outdoor apparel m

  • Haglöfs Moves its Headquarters to Slakthusområdet

    Outdoor brand Haglöfs has signed an agreement with Atrium Ljungberg to lease 1,400 m² of office space in Stockholm’s Slakthusområdet district. Haglöfs will move to its new premises in autumn 2026, which will serve as the company’s headquarters and showroom.
    In November next year, Haglöfs will move into Lilla Marknadshallen, one of Slakthusområdet’s historic buildings. The building is renowned f

  • Haglöfs makes comeback to the Chinese market - opens Brand Store in Shanghai

    On the occasion of its 111th anniversary, the Swedish outdoor brand Haglöfs has made a strong comeback to the Chinese market by opening its first Brand Store at Kerry Parkside in Pudong, Shanghai. This move not only marks the strategic restart of Haglöfs in China, but also signals that the country’s outdoor market is about to embrace a new competitive landscape.“2025 marks a bold new chapter in Ha

  • Haglöfs Opens First Flagship Store in South Korea

    About Haglöfs Flagship Store Do-bong Mt Address: , 3-10, Dobongsan-gil 4-gil, Dobong-gu, Seoul, Republic of Korea Phone number: +82 (0)2 954 5560 Opening Hours: 10.00am – 7.00 PM every day

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Ready for adventure at all times.⁠ ⁠ When we asked @hennapalosaari to take the new Alper Proof Jacket out for a spin, she headed straight for one of her favorite mountains in Sogndal, Norway.⁠ ⁠ “What makes Togga special for me is that it’s only 20 minutes from home, so I’m lucky enough to call it my extended backyard. It offers a lot of different options and aspects to ride in various conditions, which makes it a really fun and versatile mountain!” ⁠ ⁠ #haglöfs #outsidersbynature #splitboarding

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In Sweden, autumn serves as a gateway between light and dark, expansiveness and restfulness. Alpinist, skier, and Haglöfs ambassador @malvabjorkman makes the most of every season, but in the autumn, you’ll likely find her slowing down and prioritizing rest.⁠ ⁠ “As autumn arrives and darkness sets in, it means new adventures for me. It’s a calmer time after an intense summer, but still full of preparation for winter. I start looking for new places to travel, read, and train – shifting from hanging on a rock with my fingers to hanging on ice with my axes. It’s pre-season now.” ⁠ ⁠ #haglöfs #outsidersbynature

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Summiting Nepal’s 7,126-meter Himlung Himal in sometimes knee-deep snow is no easy feat. But @manssjogren and @oskarnormelli took the challenge to a new level, choosing to climb the mountain completely self-sustained. This involved, among other things, hauling all of their own gear and setting up each campsite themselves.⁠ ⁠ While the immense physical and mental strain often pushed them to the verge of giving up, they ultimately kept going. ⁠ ⁠ “This has definitely been one of the most mentally and physically challenging things we’ve ever done,” says Måns. “We’re the first team to summit the mountain this season, meaning we were the only two people on the entire route… In total, it took us 12 hours from our tent to the summit, 15 hours round-trip. A lot longer than expected, but eventually we made it there.”⁠ ⁠ #haglöfs #climbing #outsidersbynature #nepal

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Equipped for encounters with snow, wind, and rain — our new Alper Proof jacket is ready for both the resort slopes and off-piste adventures. ⁠ ⁠ ✓ 3-layer PROOF™ Pro shell for durable and breathable weather resistance⁠ ✓ Free from intentionally added PFAS⁠ ✓ Adjustable helmet-compatible hood⁠ ✓ Zippered underarm ventilation ⁠ ✓ Two zippered hand pockets, one chest pocket, and a ski pass pocket on sleeve⁠ ⁠ → Discover the Alper Proof Jacket, link in bio.⁠ ⁠ #haglofs #outsidersbynature

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A GIANT AT HEART⁠ Featuring @arthur_poindefert⁠ ⁠ High in the Mont Blanc massif, Arthur Poindefert, Killian Moni, and Mathis Garayt attempt a bold new route on the northwest face of the Dent du Géant. Over 500 meters of rock and ice stand in front of them, with unpredictable weather and their own doubts as constant companions. Dent du Géant is the story of three friends pushing themselves on a single-day mission that demands both strength and trust. It’s a film about passion for climbing, the joy of partnership, and the spirit that keeps mountaineers reaching for new heights.⁠ ⁠ 🎥: Florent Irion, Mathieu Garcia⁠ 📷️: Mathieu Garcia⁠ ⁠ 🎬 Now playing at the Outsiders by Nature Film Festival → tap link in bio to discover a screening event near you. ⁠ #haglöfs #outsidersbynature⁠

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From the moment @oscarcmorin first set foot on the Géant Glacier, he had dreamt of climbing the Dent du Géant—a striking, tooth-like peak rising to 4,013 meters in the Mont Blanc massif. On a recent adventure, Oscar finally made this dream a reality. ⁠ ⁠ Joining a team on the Italian side, Oscar warmed up and got into mountaineering mode by traversing the Aiguilles d'Entrèves ridge. At 4 a.m. the next morning, they set off on a long and varied approach, involving glacier travel, climbing up a snow couloir, and extensive scrambling over rock to reach the base of the climb. ⁠ ⁠ “Our goal was to ascend the Dent du Géant without relying on fixed ropes—and we nearly achieved this, with only one brief pull which kinda spoiled our otherwise perfect, clean ascent,” says Oscar. “The climbing was spectacular, with airy passages and long crack systems. When we reached the summit, we were rewarded with breathtaking views of glaciers and the surrounding alpine peaks.” ⁠ ⁠ #haglöfs #climbing #outsidersbynature

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They say it’s about the journey, not about the destination—but after months and months of vigorous mountain guide training and testing, finally getting the opportunity to guide people up in the mountains is a dream-come-true. The latest chapter of Arthur Poindefer’s (@arthur_poindefert) training involved doing just that.⁠ ⁠ “Taking people to the mountains is exciting! You get to meet amazing people, share special moments, and help people achieve their goals and dreams. It's very rewarding and enriching on a personal level. The job is so open-ended, and every day is different!”⁠ ⁠ → Follow the link in our bio to read more about Arthur’s journey. ⁠ ⁠ #haglofs #outsidersbynature

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When you reunite with a mountain you’ve climbed many times before, but this time you meet at sunrise. ⁠ ⁠ On a recent adventure, @mgemp and @d0m1t revisited Weißseespitze, a glaciated peak in the Ötztal Alps, embarking in the dark to sync their ascent with the sunrise. After journeying over the ridge and doing some light scrambling, they reached the summit, where they greeted a new day among mountain peaks and gazed upon Gepatschferner—the second-largest glacier in Austria, spanning about 16.6 square kilometers.⁠ ⁠ #haglofs #outsidersbynature #mountaineering

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FEAR OF MISSING WINTER⁠ Featuring @rohrmoserroman⁠ ⁠ In a world of constant comparison and fleeting powder days, Roman Rohrmoser confronts his own fear of missing out. FOMO reflects on the pressure to chase every perfect moment, amplified by social media, while winter itself is changing fast. One day it’s 20°C in February and he’s climbing rock, the next day he’s ice climbing in the same valley. Through stunning imagery from Zillertal, the film explores the mental, social, and environmental challenges of being a skier today. But it also shares hope and perspective: not every day has to be perfect to be meaningful, and sometimes the rarest moments are the ones we cherish most.⁠ ⁠ Editor/Videographer @monepic.at⁠ ⁠ 🎬 Now playing at the Outsiders by Nature Film Festival → tap link in bio to discover a screening event near you. ⁠ ⁠ #haglöfs #outsidersbynature

haglofs

Packable, lightweight, and reliably warm — our L.I.M Mimic II Hood is an ideal companion for autumn’s wide-ranging adventures. Pictured here on a hike through the Zillertal Alps with @mgemp and @d0m1t.⁠ ⁠ Discover the L.I.M Mimic II Hood ⁠ ✓ Lightweight and tear-resistant Pertex Quantum®⁠ ✓ Graphene-infused MIMIC Platinum retains warmth even when wet⁠ ✓ Body-mapped down baffle construction⁠ ✓ Helmet-compatible hood ⁠ ⁠ Discover now, link in bio.⁠ #haglofs #outsidersbynature

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