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  • Haglöfs Designs Olympic Race Suit for Swedish Alpine and Ski Cross team

    Haglöfs, official partner of the Swedish Olympic Committee (SOK), proudly deepens its role with the Swedish Olympic Team ahead of the 2026 Winter Olympics in Milano Cortina. Already responsible for the lightweight mittens worn by Swedish athletes throughout the Games, Haglöfs can now announce it has been entrusted with the prestigious assignment of designing the official race suit for Sweden’s alp

  • Haglöfs VASA Concept Store Lands in Shanghai

    Haglöfs officially announce the grand opening of its VASA Concept Store in downtown Shanghai on 19 December 2025, marking a new chapter of outdoor experiences in China.Spanning 698 square meters across three floors, the Haglöfs VASA Concept Store is strategically located in the heart of Huaihai Road, an area where Shanghai’s century-old heritage meets contemporary global culture. More than a miles

  • Haglöfs Earns Fair Wear Leader Status

    Haglöfs has been awarded Leader status in Fair Wear’s 2025 Brand Performance Check, achieving a score of 83 points. The recognition reflects the company’s ongoing commitment to strengthening human rights due diligence and building a responsible, transparent supply chain.
    “This acknowledgement from Fair Wear shows that Haglöfs’ human rights due diligence system is aligned with international stan

  • Haglöfs joins forces with 1000skis in a deep exploration of the freeskiing world

    There’s been a void in outdoor gear for quite some time. The balance between high performance and the evolving needs of today’s skiers has been unexplored. To bridge this gap, Haglöfs and 1000skis have joined forces. The goal is simple: to bring together the creativity and attitude of contemporary freeskiing with the proven technology and functionality trusted by mountaineers.
    The result is a s

  • Haglöfs AB Announces CEO Departure

    The Company and Martin Daniels Mutually Agree to Part Ways; Company appoints Chief Commercial Officer Andreas Lorenz as CEO.Stockholm, November 3rd, 2025: Haglöfs AB today announced that Martin Daniels, Chief Executive Officer, will step down from his role at the company. The CEO role will be assumed by Andreas Lorenz, current Chief Commercial Officer. Daniel Tseung, Chairman of the Board at Hag

  • Haglöfs and Twiceme Bring Digital Safety Technology to Winter Apparel for the First Time

    STOCKHOLM, Sweden, October 23, 2025 — Haglöfs, the renowned Swedish outdoor brand today announced its partnership with Twiceme Technology, a company building the digital safety standard for jobsites and adventures. The collaboration integrates Twiceme's innovative digital safety technology into the new Haglöfs ski touring set. The integration marks Twiceme's entry into the winter outdoor apparel m

  • Haglöfs Moves its Headquarters to Slakthusområdet

    Outdoor brand Haglöfs has signed an agreement with Atrium Ljungberg to lease 1,400 m² of office space in Stockholm’s Slakthusområdet district. Haglöfs will move to its new premises in autumn 2026, which will serve as the company’s headquarters and showroom.
    In November next year, Haglöfs will move into Lilla Marknadshallen, one of Slakthusområdet’s historic buildings. The building is renowned f

Social media

Skiable conditions arrived unusually late to Åre, so @tom_olivers was stoked when 30 centimeters of snow landed on the mountains in just a few days between Christmas and New Year. His adventures took him to the backcountry and pistes where fresh snowfall created natural features and small bumps to jump and flow through.⁠ ⁠ “Early season is always special — stoke is high, expectations are low, and it doesn’t take much for a day on skis to feel really good. That’s why I love this place. Åre doesn’t need to be perfect to deliver. When winter finally shows up, it’s more than enough.” ⁠ ⁠ 📷️: @niklaswallnerphoto⁠ ⁠ #haglöfs #skiing #outsidersbynature

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It’s not so much about how the snow looks, but how it feels. Given the interplay of ever-evolving light in Sweden, it’s often not easy to read the snow by sight when out ski touring. Mountain guide, climber, and skier @mountain_bruce says successfully traversing the snow requires developing the ability to sense and interpret subtle surface changes. ⁠ ⁠ “The snow starts falling early, already in December. The days are short then, and the conditions aren’t always great. What’s typical for skiing in Sweden is how much you have to adapt — to the weather, and especially to the light. Not just the length of the days, but the quality of the light throughout the season."⁠ ⁠ “In Scandinavia, we often get this gray mass of clouds rolling in. Whereas in the Alps, when the clouds come in, it snows — and then it clears up again. Here, we can have that gray mass for weeks at a time.”⁠ ⁠ “You get really good at skiing in flat light in Sweden. It takes a certain technique — you have to feel the surface. I think you become a very good skier by not being able to see every formation, but feeling them instead. You soften your body, your knees, your legs — your whole body. And you also get really good at making the most of the good days.” ⁠ ⁠ #haglöfs #outsidersbynature

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