Topics: Outdoor activities

Haglöfs partners with Sport Alliance International to expand its presence in Italy and the Alpine region

Haglöfs partners with Sport Alliance International to expand its presence in Italy and the Alpine region

Haglöfs, the Swedish outdoor brand, has partnered with Sport Alliance International S.p.A., a leading distributor in the Italian market, to strengthen its distribution network in Italy and the Alpine region. This collaboration aims to make Haglöfs’ outdoor gear more accessible while supporting its growth ambitions in the region, and will officially launch with the Fall/Winter 2025 collection.
H

Haglöfs announces Paulina Arnberg as new Head of Direct-to-Consumer

Haglöfs announces Paulina Arnberg as new Head of Direct-to-Consumer

Haglöfs is pleased to announce that Paulina Arnberg will join the company as Head of Direct-to-Consumer (DTC), effective January 20, 2025.
Paulina brings extensive experience within the retail sector, with a particular focus on e-commerce, including roles spanning assortment planning, controlling, tech, and digital marketing, alongside her experience in in-store operations. She spent the past 1

Stay warm no matter what: Haglöfs’ award-winning insulation techniques equip a new season of exploration

Stay warm no matter what: Haglöfs’ award-winning insulation techniques equip a new season of exploration

Heading out for a restful hike or a fast-paced climb in wet conditions? Whatever the adventure, Haglöfs has insulation gear ready to help you get the most out of the experience.
Haglöfs has long been dedicated to finding the best ways to keep people warm, whatever the outdoor activity and weather conditions. This season, the innovation journey continues. Haglöfs’ advanced range of insulating ga

Haglöfs opens new shop-in-shop at Illum, Copenhagen

Haglöfs opens new shop-in-shop at Illum, Copenhagen

Swedish outdoor brand Haglöfs is excited to announce the opening of its newest shop-in-shop in Illum, the iconic Scandinavian department store located in the heart of Copenhagen.
Known for its focus on fashion and lifestyle, Illum provides a renowned platform for Haglöfs to showcase its innovative outdoor gear. The shop is located in the department store's dedicated outdoor section, covering 30

Haglöfs enters South Korean market in Fall/Winter 2025 with distributor HAYL

Haglöfs enters South Korean market in Fall/Winter 2025 with distributor HAYL

Marking a significant step in its international expansion, Haglöfs has signed a distributor partnership with South Korean HAYL. HAYL is a branch of parent company AYL Inc., a well-established distributor that has been working with Scandinavian outdoor brands and building their presence in the South Korean market since 2009. This partnership enables Haglöfs to introduce its high-quality outdoor gea

Haglöfs announces the opening of its first flagship store in Japan

Haglöfs announces the opening of its first flagship store in Japan

Haglöfs, the 110-year-old Swedish outdoor brand recognized for its high-quality and functional gear, is excited to announce the grand opening of its first flagship store in Japan, Haglöfs Harajuku, on September 14, 2024. This 166-square-meter store will feature a comprehensive selection of Haglöfs' signature outdoor products, including backpacks, apparel, and accessories, catering to both outdoor

Haglöfs’ film festival celebrates another year of community and adventure

Haglöfs’ film festival celebrates another year of community and adventure

Presenting the 2024 Outsiders by Nature Film Festival. Now in its fourth year running, the festival continues to shine a light on Haglöfs’ community of skiers, snowboarders, climbers, and adventure athletes as they explore the depths of nature and their own limits. The festival kicks off in November, with screening events in unique locations across Europe.
“One should not underestimate the pow

Haglöfs welcomes Martin Daniels as new CEO

Haglöfs welcomes Martin Daniels as new CEO

Haglöfs is excited to announce that Martin Daniels will be joining the company as Chief Executive Officer (CEO) as of August, 2024.
Martin Daniels brings extensive experience in building products, brands, and retail concepts within the consumer sector. Over the past decade, Martin was instrumental in shaping the success of Synsam, the leading optical retailer in the Nordics, where he most recen

Haglöfs appoints Andreas Oliver Lorenz as new Chief Commercial Officer

Haglöfs appoints Andreas Oliver Lorenz as new Chief Commercial Officer

Haglöfs is pleased to announce the appointment of Andreas Oliver Lorenz as the new Chief Commercial Officer (CCO), effective as of August 2024.
Andreas brings extensive expertise from the consumer sector, having spent the majority of his career working for leading companies in this space. Over the past decade, he has held various global and regional leadership roles at Adidas AG and On AG, gain

Haglöfs announces new member to its Board of Directors

Haglöfs announces new member to its Board of Directors

Haglöfs is pleased to announce the appointment of Stefan Ytterborn as the new member of the Board of Directors.
With a background in founding innovative companies like POC and CAKE, Stefan Ytterborn brings a wealth of experience in product innovation and brand development. His extensive knowledge in design and the outdoor industry will be instrumental as Haglöfs continues its journey, driving f

Haglöfs announces leadership transition amid global expansion plans

Haglöfs announces leadership transition amid global expansion plans

Haglöfs today announced a change in its executive leadership. Fredrik Ohlsson, who has led the company with exemplary dedication for five years, will step down as CEO. This decision aligns with Haglöfs' preparation for a new phase of global expansion.
Fredrik has been instrumental in navigating Haglöfs through globally challenging times, significantly enhancing the company's market position and

Haglöfs reduced their CO2 emissions significantly in 2023—but don’t take it at face value

Haglöfs reduced their CO2 emissions significantly in 2023—but don’t take it at face value

Haglöfs’ 2023 Sustainability Report is out and it reveals a 62% reduction in CO2 emissions compared to the previous year. However, it does not mean they have met their net zero target. Although Haglöfs continued to take concrete actions to reduce emissions in 2023, the drastic emissions reduction is primarily due to the year’s complex macroeconomic environment that resulted in lower consumer deman

Explore hard, go in comfort.

Explore hard, go in comfort.

Haglöfs’ footwear puts you and the terrain on more equal terms, so you can do what you came to do—whether that’s trail running, hiking, or trekking.
When you step out into nature you bring the will to explore, your feet move you forward, and your shoes play a big part in determining just how far and comfortably you can go. This spring, Haglöfs’ range of activity-adapted footwear is in the foref

Outsiders by Nature Film Festival 2023

Outsiders by Nature Film Festival 2023

Celebrating Outsiders by Nature with films about the adventures we seek and the journeys we share.

Haglöfs is excited to present the 2023 Outsiders by Nature Film Festival. Now in its third year running, the festival puts a spotlight on the incredible journeys undertaken by Haglöfs’ community of adventure-seeking ambassadors. Screening events, each showcasing a selection of this year’s fest

Celebrating 30 years of TIGHT™ adventures

Celebrating 30 years of TIGHT™ adventures

Celebrating 30 years of TIGHT™ adventures
Haglöfs is celebrating the anniversary of their iconic Tight™ Backpack, with a journey back through the bestseller’s history.
The Tight Backpack has existed in many iterations since Haglöfs first launched it in 1993. But its iconic teardrop shape and other key features have remained the same. Now, 30 years later, the Tight continues to be a bestselle

Limited edition care bag by Matilda Söderlund helps climbers patch up between adventures

Limited edition care bag by Matilda Söderlund helps climbers patch up between adventures

The ROC Sloper Bag has arrived, and it’s filled with the essentials climbers need to repair and care for their hands and gear before taking on the next vertical challenge.
Haglöfs’ limited edition ROC Sloper Bag is the result of a co-design project with record-breaking Swedish climber and Haglöfs ambassador Matilda Söderlund. Made out of a bright and colorful patchwork of leftover fabrics, eac

Haglöfs needs to pick up the pace to reach net zero by 2030

Haglöfs needs to pick up the pace to reach net zero by 2030

With growth comes responsibility and - as Haglöfs’ 2022 Sustainability Report makes clear - they still have a lot of work to do. For the second year in a row, Haglöfs is reporting a significant increase in their overall carbon footprint due to a rise in production.

Haglöfs’ invests in a new distribution center

Haglöfs’ invests in a new distribution center

In 2022, Haglöfs outgrew distribution center in Avesta, Sweden, and invested in an 18,000 m2 logistics center in Eskilstuna, Sweden, identified as the company’s center of gravity. The new facilities are expected to create increased service levels and serve as a platform for growth

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Welcome to Haglöfs!

We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.

At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.

Haglöfs

Gustavslundsvägen 141
167 51 BROMMA
Sweden

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