Press release -
Not this year, not next year, not any year.
For many years, Haglöfs has been taking a stand against the environmental and social perils of excessive consumption. On Black Friday, the most notorious shopping day of the year, Haglöfs has acted by increasing prices, giving all profits to charities, or promoting second hand instead of newly produced products. The aim was always to draw attention to the problem of systematic and large-scale discounting to drive sales. This year the brand won’t do anything around Black Friday. Haglöfs will close all activities wherever possible to do so and go outdoors instead. Haglöfs is done with giving any kind of attention to the most aggressively sales-focused day of the year.
For more information, please contact:
Sophia Schlör
PR Manager
Sophia.Schlor@haglofs.se
+46 72 077 39 30
Topics
We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.
At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.
Currently marketed to the Nordic region, Europe and Asia, and has been owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com.
