Press release -
New Global HR Director to Haglöfs
With the aim of leading long-term organizational development and nurturing company culture, Swedish outdoor brand Haglöfs expands its HR team and appoints Frida Vingård as its new Global HR Director.
Haglöfs is currently on an expansion journey and is experiencing strong growth in a transitioning global market. Large investments have been made in product development, brand, design, and sustainability over the last couple of years to adapt to the everchanging consumer landscape. To keep developing and refining its organization and ensure that it is properly sized and equipped for the future, Haglöfs has further expanded its HR team through the appointment of Frida Vingård as its new Global HR Director.
Frida Vingård is an experienced HR professional with extensive knowledge from strategic and operational workforce management. She comes most recently from 13 years at Barilla, where she headed up the HR operations for Barilla Northern Europe and the Wasa Business Unit in her role as HR Director.
“The Global HR Director role is central for Haglöfs, and with Frida’s competence, experience and personality I am convinced that she will contribute greatly to developing our organization and culture even further. At Haglöfs we put our people first and to offer an attractive workplace, where there is room for the team to grow, is vital” said Fredrik Ohlsson, Haglöfs’ CEO.
“Haglöfs’ has made great progress in terms of brand direction, business and organizational development over the last years and I am very excited to have joined this team of Outsiders by Nature, " said Frida Vingård.
Frida Vingård took up her position as Global HR Director for Haglöfs’ and its team of 200+ employees across seven countries as of January 1st, 2022 and is a member of the brand’s management team.
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We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.
At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.
Currently marketed to the Nordic region, Europe and Asia, and has been owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com.
