Press release -
Haglöfs announces the opening of its first flagship store in Japan
Haglöfs, the 110-year-old Swedish outdoor brand recognized for its high-quality and functional gear, is excited to announce the grand opening of its first flagship store in Japan, Haglöfs Harajuku, on September 14, 2024. This 166-square-meter store will feature a comprehensive selection of Haglöfs' signature outdoor products, including backpacks, apparel, and accessories, catering to both outdoor enthusiasts and urban adventurers.
“Launching our first brand store in Japan marks a significant milestone for Haglöfs,” said Daniel Cohn, Export Manager. “We are thrilled to bring our brand’s heritage and innovative products to the Harajuku district, celebrated for its vibrant culture and trendsetting influence. With items like our 'Tight' backpack, known for its minimalistic design that often appeals to Japanese consumers, this store offers us a unique opportunity to connect directly with our customers and share our passion for the outdoors within this dynamic community.”
The opening of Haglöfs Harajuku is the result of a collaboration with Haglöfs’ trusted distributor, RCT, and is part of the brand's larger internationalization strategy. It underscores Haglöfs’ dedication to expanding its footprint in the Japanese market, providing customers with an immersive brand experience.
About Haglöfs Harajuku:
Address: 3-25-18 Jingumae, Shibuya-ku, Tokyo
Phone number: 03 6455 4511
Opening Hours: 12:00 - 20:00, closed Wednesdays
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We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.
At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.
Haglöfs has been owned by LionRock Capital since December 2023. For more information, please visit www.haglofs.com.
