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H DOWN – Down to stay dry

Press release -

H DOWN – Down to stay dry

Haglöfs raises the bar again. This time, with adventure-ready hydrophobic down that delivers unparalleled performance, breathability, and durability.

For many years, Haglöfs has spearheaded the development of insulating garments, the graphene infused synthetic Mimic Platinum being the most recent endeavor. This FW21, Haglöfs is raising the bar once again by combining Hydrophobic Down Platinum with Mimic Platinum. The result is unparalleled performance, breathability, and durability—truly the best of both worlds.

Hydrophobic down can be trusted over time
Natural down has always been the top choice for insulation on arctic mountain expeditions. It supplies the ultimate in lightweight insulation and cannot be replicated synthetically. The structure of down allows air to be trapped between its filaments and warmed by body heat to provide insulation. But down has one obvious Achilles’ heel: it’s susceptible to humidity. If down gets wet, it clumps together. This causes it to lose its loft and insulation since it can no longer trap air effectively. Untreated down is sensitive to water and sweat. And wet down gear accelerates cooling, gain weight, and the loss of breathability. Ultra-hydrophobic down is changing the game. Haglöfs’ H down has been developed to be water resistant and
maintain insulation and breathability for a long time, without increasing weight.

10,000 minutes in the shake test
Haglöfs is proudly partnered with the leading hydrophobic down manufacturer Nikwax for the production of all their H Platinum Down products. The NHD+ is setting a new standard in high performance insulation materials, increasing the range and extremity of conditions that down items can be used in. This means you can stay out for longer and trust your garments to keep you warm. In a shake-test, where down is shaken in a canister of water, untreated down becomes soaked in only 20 minutes. The NHD+ is the first and only hydrophobic down to exceed 10,000 minutes of continuous shake time in the industry IDFB 18a Shake Test. That’s a full week—increasing the performance standard by 10 times.

Responsible performance that leaves a lighter footprint
Haglöfs’ H Down has been treated for water resistance, adding durable water repellency to down filaments without compromising its original structure. The treatment is water-based and free from fluorocarbons (PFCs) and other environmentally persistent chemicals. Additionally, all H Down is certified to the Responsible Down Standard (RDS). This helps ensure that no live plucking or force-feeding of the birds occurs in our supply chain. For extra reassurance, all down can be traced to the farm it came from via the trackmydown.com system.

Level Up: The NORDIC EXPEDITION DOWN HOOD 
A prime example of the performance potential of H Platinum Down is the Nordic Expedition Down Hood. This jacket takes weatherproof insulation to the arctic level, combining the qualities of hydrophobic down with super conductive graphene to achieve unparalleled protection and insulating performance. In 2020, the Nordic Expedition Down Hood product received the prestigious ISPO Product of the Year Award, along with the following jury review:

"If you want excellence from the science in textiles—this is it! A function-first design that hides a wealth of technology, including an original application of graphene to help solve thermoregulation problems by targeting the dampness from an overheating user. All completed within good environmental parameters." 

Designed for arctic mountaineering expeditions, the Nordic Expedition Down Hood is the ultimate garment for mountain ascents. It keeps you warm and dry, and features body-mapped insulation zones to maximize the warmth-to-weight ratio. Thanks to the composition of the two materials, this jacket is far more breathable than any comparable insulating layer. On top of that, it features windproof protection to keep you dry and warm in harsh weather.

Down for anything: The MICRO NORDIC DOWN HOOD

For those who are seeking a more versatile jacket that’s equally suited to outdoor activities in the mountain as the city, the Micro Nordic Down Hood is a given. This jacket features H Gold Down and Mimic Gold synthetic insulation, and exceeds 5,000 minutes of continuous shake time on the industry IDFB 18a Shake Test. The Micro Nordic Down Hood is deliberately designed to be minimalistic in order to maximize warmth for the weight. The body mapped zones ensure you stay warm in all the right places. It’s also built to vent out humidity and be highly resistant to moisture. All in all, the Micro Nordic Down Hood successfully combines a sleek, urban look, with super high functionality and insulating performance—that won’t be compromised by bad weather.

The Nordic Expedition Down Hood and Micro Nordic Down Hood are from Haglöfs’ FW21 collection and will be available for purchase in select stores and online at haglöfs.com.

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We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.

At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.

Currently marketed to the Nordic region, Europe and Asia, and has been owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com

Contacts

Sara Skogsberg Cuadras

Sara Skogsberg Cuadras

Press contact CSR & Corporate Communicatins Manager +34616424178
Sophia Schlör

Sophia Schlör

Press contact PR Manager PR +46720773930

Welcome to Haglöfs!

We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.

At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.

Haglöfs

Gustavslundsvägen 141
167 51 BROMMA
Sweden