Image - 6 October 2016

Haglöfs weather-fi

License:: Creative Commons Attribution
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By:: Haglöfs
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Size:: 2500 x 1318, 672 KB

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Contacts

Sara Skogsberg

Press contact Corporate Communicatins Manager sara.skogsberg@haglofs.se +34616424178

Sophia Schlör

Press contact PR Manager PR sophia.schlor@haglofs.se +46720773930

DET FINNS INGET DÅLIGT VÄDER – BARA DÅLIGT WI-FI

Under oktober månad kommer vandrare längs Kungsleden att kunna koppla upp sig mot Haglöfs Weather-fi - ett Wi-Fi som bara fungerar när det regnar. Med initiativet hoppas Haglöfs få fler människor att ge sig ut, oavsett väder.

The worse the downpour, the better the signal.

6 October 2016 09:30

WHEN IT RAINS - IT STREAMS

Fall is here and so the rainy season begins. Swedish outdoor brand Haglöfs now offers trekkers on the northern Swedish trail Kungsleden, in the middle of the Swedish wilderness, free Wi-Fi. But there’s a catch – it only works when it rains.

Welcome to Haglöfs!

We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.

At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.