The trailblazers for the next generation of nutrition launch kid-friendly multivitamin!

Gothenburg, Sweden - Amidst the nutritional noise of ultra-processed foods, the global health and wellness brand Zinzino is announcing the launch of Multify – a sugar-free, tutti frutti-flavored multi-immune supplement that’s set to make healthy habits fun and functional for both children and parents.

Bridge the nutritional gap
It's no secret that modern diets are riddled with foods high in calories, saturated fats, sugar, and salt but lacking in essential nutrients. A narrative review by The National Library of Medicine highlights that up to 50% of food purchased in stores falls into the ultra-processed category, often deceptively marketed as healthy choices such as fruit juices, granola bars and smoothies. Zinzino responds to this alarming trend by introducing Multify, a chewable multivitamin for kids that provides 16 essential nutrients, creating healthy habits while giving parents a break from the battle at the breakfast and dinner table.

Solve the picky eater puzzle
For most parents, combating the time factor of preparing wholesome foods is all too familiar. Opting for quick, ready-made meals are sometimes a necessary means to an end when life gets too busy. Additionally, children are naturally wary of unfamiliar smells or tastes, turning many mealtimes into a negotiation. Multify is designed primarily for 4 to 11-year-olds, recognizing that the picky eaters are usually smaller children, and their specific dietary choices might put them at risk of not getting enough nutrients from their food. However, the supplement is intended for the whole family and comes with dosage recommendations on how to meet daily requirements up until the age of 18.

Right size, right nutrients
The market is flooded with children’s multivitamins that might be hard to swallow due to their size, while mirroring adult dosages is completely unnecessary since children’s need for vitamins and minerals are much lower than adults´. Multify’s sugar-free, button-shaped tablets with a chewy texture designed for safe and easy consumption, stand apart with its carefully designed formula of 16 vitamins and minerals, beta-glucans, and choline, supporting a child’s normal immune system, overall health and growth. The innovative inclusion of choline, formerly known as vitamin B4, positions Multify at the forefront of children’s supplements.

Where flavor meets function
The well-known, tutti frutti flavored chewable addresses the dietary dilemma head-on: ensuring children will actually enjoy taking their daily nutrients. Crafted to entice with its balance of candy-like, sweet and sour notes, Multify is the brainchild of Ida Marie Pedersen, Zinzino product development manager. Pedersen is also a parent who knows the struggle of ensuring a child's nutrient intake firsthand. Her product team has meticulously created a tasty and functional solution to sidestep the battles and face the fussy-eater challenge. Multify is more than just a multivitamin; it's a commitment to creating a healthier, next generation of adults.
"We need to empower kids and their families with good and healthy habits early in life”, Pedersen asserts. “Multify isn't just a supplement that kids love; it fills the gaps in our modern diet. This is a parenting aid to make sure your child meets his or her needs of key nutrients. It has been endlessly researched, carefully created and especially formulated to help children like my daughter grow and flourish into happy, healthy adults.”

The latest addition to Zinzino's expanding portfolio of scientifically proven nutritional supplements and personal home health tests, Multify is now ready to order, inviting parents and guardians to be proactive on their children's nutritional health journey. Learn more about this innovative product and Zinzino's groundbreaking, test-based nutrition strategy by visiting zinzino.com.

Contact Information:
For further inquiries, please reach out to:

Dag Bergheim Pettersen, CEO Zinzino
+47 (0) 932 25 700, dag@zinzino.com

Gabriele Helmer, CMO
+46 (0)72 215 8581, gabriele.helmer@zinzino.com

Free-of-charge publication pictures available from:
marketing@zinzino.com