tonies® explores AI-based content generator 
in a test with up to 1,000 users

DÜSSELDORF, 9 May 2023 // tonies®, a leading international digital audio platform for children with the award-winning Toniebox, starts exploring the potentials of AI storytelling to help develop children's imagination through a test with an AI-based content generator that allows users to create stories in a playful way and listen to the audio file on the Toniebox in an instant. The company’s approach reflects both the need for caution and responsibility, as well as curiosity about this new technology: selected users will therefore be guided through a pre-set form to provide input for their stories, and they will also participate in a survey to share insights and reflections from this test.

Patric Faßbender, Co-Founder and Co-CEO, says: “With cautious excitement we now dip our toes in the AI water and explore ways how kids – along with their parents – can properly use AI to tap into their unlimited creativity and keen sense of storytelling. At tonies®, it has always been our mission to provide kids with access to technology in a responsible and child-friendly way.”

tonies® will launch its AI-based content generator in mytonies, their digital user interface. The test will start mid-May with up to 1,000 users in the United Kingdom as one of tonies®’ core markets. Users can apply to participate in this test and get access to the new feature that allows them to create their own stories together with their children. They generate stories or documentaries by providing input via dropdowns and text fields such as the names of the hero and companions, the theme of the story (e.g., friendship), its tone (e.g., magical, comical), and the age of the listener for appropriate vocabulary. The pre-set input mask supports customers and gives them guidance and ideas to invent exciting stories while also leaving enough room for their children’ creativity and imagination.

As output, the AI-based generator creates a script which users can record themselves or convert into an audio file based on text-to-speech technology – both can then be assigned to a Creative Tonie to enjoy the story right away on the Toniebox. As a responsible company serving children, tonies® also implemented several restrictions and took measures to mitigate risks for inappropriate words and infringement of trademark or licensing rights. tonies® is leveraging an interface to OpenAI (“ChatGPT”) to generate the script together with an interface to ElevenLabs to transform the script into audio.

About tonies®
tonies® is the creator and publisher of tonies®, the innovative and award-winning audio system for children aged three and up. Consisting of the Toniebox and the matching audio figurines - called Tonies - the system makes audio content touchable and enables a completely new kind of listening experience: “audio play”. Launched in 2016 in Germany, Austria, and Switzerland, tonies® is available on three continents and offers a portfolio of over 700 Tonies. tonies® employs over 400 people and has been listed on the Frankfurt stock exchange through tonies SE since 2021.