Comments from the CEO Stefan Sjöstrand:“It is extremely gratifying that we can present our best half-year result in the company´s history, thanks to the record number of skiing visitors and a particularly strong interest from foreign guests.”
As part of efforts to develop Stockholm Hammarbybacken into a year-round adventure arena with fun for everyone, several new attractions such as a climbing tower, Bungy Rocket and trampolines will be introduced this summer. Several of last year's new attractions are open now for the summer season.
SkiStar will finally open its new Stockholm Hammarbybacken to the public with Sports & Adventures being launched in the capital on 24 June. The staycation trend is here to stay and due to the high demand for SkiStar destinations in the summer, a new adventure centre is now opening for all active Stockholmers and visitors in the middle of the city.
In line with the strong trend in Sweden and the increase in the number of people wanting to be active all year round, SkiStar is investing heavily in SkiStar Sports & Adventures at the new SkiStar Stockholm Hammarbybacken activity centre. This will be a first in Sweden, offering modern summer skiing in the heart of the capital - SkiStar SummerSki - along with many other new attractions.
Skiing is much more than an outdoor pursuit and holiday activity – it is a lifestyle that carves through all the stages in life. To make skiing as much fun as possible for the youngest guests we're introducing a common kids’ concept at the SkiStar destinations Åre, Hemsedal, Trysil, Sälen and Vemdalen. The most important news includes no less than three new chairlifts in Åre and new skiing areas.
SkiStar owns and operates five of the region's largest alpine ski resorts: Sälen (incl. Hammarbybacken i Stockholm), Åre and Vemdalen in Sweden and Hemsedal and Trysil in Norway. SkiStar's vision is to create memorable mountain experiences as the leading holiday operator for Scandinavia.
SkiStar's ski resorts are the perfect destination for those who are active and like to enjoy life to the fullest. Families and friends can enjoy fantastic days on the ski slopes. Many have discovered the joys of downhill skiing, but a holiday on the slopes is the perfect opportunity to exercise, to recharge your batteries and to socialise with friends and family.
Welcome to our ski destinations in Sälen, Åre, Vemdalen, Hemsedal and the city ski slopes of Hammarbybacken in the middle of Stockholm!
Sälfjällstorget
880 67 Sälen
Sweden