Comments from the CEO Stefan Sjöstrand: “It is pleasing to see that this year’s increased volume of guests comes from international gusts, who not only increase or sales but also makes us grow across all weeks.”
As winter transitions to spring, SkiStar, the leading Scandinavian ski resort operator, concludes an extraordinary ski season characterized by remarkable achievements and significant growth. Over the past six months, the five Scandinavian ski resorts have served as a haven for numerous families and skiing aficionados.
Comments from the CEO Stefan Sjöstrand:“It is extremely gratifying that we can present our best half-year result in the company´s history, thanks to the record number of skiing visitors and a particularly strong interest from foreign guests.”
SkiStar, the leading holiday organiser for Scandinavia, is taking a significant step in its transition to a fossil-free operation by testing complete electrification of a ski resort. The unique pilot project is being conducted at SkiStar's ski resort in Stockholm, Hammarbybacken. This marks a crucial milestone for the company towards its sustainability goal for 2030.
Comments from the CEO Stefan Sjöstrand: “The early start of the winter season has led to a high demand from our guests, and the bookings are 9 percent higher than previous year, meaning that more than 80 percent of the season’s estimated accommodation sales are already booked.”
The cold weather over the past month has created optimal conditions for snow production and snowfall has made the Scandinavian terrain magical. SkiStar's ski resorts Vemdalen and Sälen opened for the season in early November. Next up to open are Åre, Trysil and Hemsedal. SkiStar, the market leader in Scandinavia alpine tourism, expect a long Scandinavian ski season that extends to 1 May.
Year-End Report September 2022-August 2023.
SkiStar owns and operates five of the region's largest alpine ski resorts: Sälen (incl. Hammarbybacken i Stockholm), Åre and Vemdalen in Sweden and Hemsedal and Trysil in Norway. SkiStar's vision is to create memorable mountain experiences as the leading holiday operator for Scandinavia.
SkiStar's ski resorts are the perfect destination for those who are active and like to enjoy life to the fullest. Families and friends can enjoy fantastic days on the ski slopes. Many have discovered the joys of downhill skiing, but a holiday on the slopes is the perfect opportunity to exercise, to recharge your batteries and to socialise with friends and family.
Welcome to our ski destinations in Sälen, Åre, Vemdalen, Hemsedal and the city ski slopes of Hammarbybacken in the middle of Stockholm!
Sälfjällstorget
880 67 Sälen
Sweden