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Sandvik advert from offshore oil and gas communications program
For a surprising yet relevant twist on its offshore oil and gas campaign, Sandvik used a deepwater fish that can be found at depths of 16,500 feet in the same harsh waters where its advanced materials are used. Much like some of the corrosion-resistant steel alloys used, the fish has adapted and evolved to withstand high pressure and extreme conditions below the sea.
Norbert Wu / Minden Pictures
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- Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
- By:
- Norbert Wu / Minden Pictures
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Topics
Categories
- Open Communications
- Sandvik Materials Technology
- Totte Kindberg
- Henrik Sund
- Eva Westermark
- Thomas Kindberg
- Hank Fagerstedt
- creative director hank fagersted
- sandvik oil and gas
- norbert wu
- sandvik offshore oil and gas program
- Creative B2B Communications
- emotional advertising in industry
- energy sector communications
