Press release -
CUSTOMISATION AND SUSTAINABILITY IN THE FOREFRONT AT KISTAMÄSSAN VENUE
Easyfairs invests in beMatrix Modular System for own events organised at Kistamässan
Stockholm, 20240917 - Easyfairs, a leading player in the event and exhibition industry, will start to build all exhibition stands using the beMatrix modular system for events at its Kistamässan venue. This strategic move is a crucial step in Easyfairs’ ongoing commitment to pushing the boundaries of the event industry, enhancing customers' experience and advancing environmental initiatives.
Sustainability at the core
In October 2021, Easyfairs signed the "Net Zero Carbon Events" pledge, a global initiative aimed at achieving net-zero emissions by 2050 and halving greenhouse gas emissions by 2030. This pledge represents the most inclusive and comprehensive action taken to address climate change within the event sector to date. Easyfairs’ investment in the beMatrix system for Kistamässan is a vital move towards meeting these ambitious goals. By eliminating the need to discard walls and printed materials after each show, it will reduce its environmental impact whilst enhancing the quality and sustainability of its products and services.
Enhancing the customer experience
The beMatrix modular system will also allow Easyfairs to simplify the event experience for exhibitors and customers whilst delivering a more qualitative and environmentally friendly product. This system combines the benefits of modularity with the flexibility of custom-made solutions, enabling the creation of a wide variety of stand concepts with a single set of frames. This will ensure that a multitude of customised booth designs that cater to each customer’s unique needs can be offered without the waste typically associated with traditional stand building.
“We are confident that our customers will greatly appreciate the all-inclusive service we now provide at Kistamässan, making their participation in events or organising shows with us easier than ever before,” says Fredrik Lantz, Head of Venues at Easyfairs Nordic.Following the recent announcement of Easyfairs’ acquisition of the stand-building operations at Kistamässan, this advancement demonstrates another significant step forward in Easyfairs' journey to set new industry standards for efficiency and sustainability.
For further information, please contact:
Fredrik Lantz
Head of Venues, Easyfairs Nordic
+46 (0) 70 365 14 45
fredrik.lantz@easyfairs.com
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About Easyfairs
Easyfairs organises and hosts events, bringing communities together to visit the future.
We currently organise 110 market-leading event titles in 12 countries (Algeria, Belgium, Finland, France, Germany, Italy, the Netherlands, Portugal, Spain, Sweden, Switzerland and the United Kingdom) and manage eight event venues in Belgium, the Netherlands and Sweden (Antwerp, Ghent, Mechelen-Brussels North, Namur, Gorinchem, Hardenberg, Malmö and Stockholm).
We are passionate about “easifying” the life of our customers and increasing the return on investment and return on time for professional communities through our all-in formulas, advanced technology and customer-centric approach. Our digital features and initiatives provide these communities with excellent opportunities to network effectively and do business throughout the year.
The Easyfairs Group employs 820 highly committed talents, deploys the best marketing and technology tools and develops brands with a strong appeal to our stakeholder communities.
For the sixth year running, Deloitte conferred “Best Managed Company” status on Easyfairs in 2024.
Easyfairs is ranked the 9th largest of the world’s internationally active exhibition organisers, according to the annual STAX Globex ranking.
