Sales record for Boulebar Group in the first half of 2024

Despite a bleak economy and a heavy market decline in the first half of 2024, Boulebar Group increased its revenue and set a new sales record.

The opening of the first Boulebar in the UK, a continued success in the Danish market, and people's need to meet up and have fun together, are some of the things that contributed to the record. Net sales for the first half of the year amounted to 133 million SEK, which was 6 million SEK higher than the corresponding period last year.

The company's founder and Group CEO, Henrik Kruse, summarises 2024 so far.

"Our Boulebar in London is a real success. And the team in the UK is outstanding! Having a pétanque bar in the middle of London is great fun, and we’re happy to create Boulebar fans in a new market. The UK expansion is a big contribution to a strong start to 2024, but the first six months have been positive in many different ways. Setting a sales record whilst being profitable is really a team effort, and I’m so proud of everyone who has worked hard and contributed to this success."

He’s of course happy with the sales numbers, but not surprised.

"It’s obvious that we have something unique and attractive to offer to our guests. Boule pétanque is the most inclusive competitive game in the world, and it encourages social interaction like no other activity. It creates a lively and engaging environment where colleagues, friends or families can bond, laugh, and enjoy each other's company, while sipping on a drink and enjoying some food. Since we’re boule enthusiasts, and nerds to the core, this makes us extra happy", Henrik concludes.