The Swedish brand SILVA has launched ten headlamps that enable new experiences and improve training possibilities. The headlamps are designed to first and foremost function as an extension of the human body by improving how the user interacts with external circumstances. They are also characterized by their compact size, multiple battery- and attachment possibilities and SILVA Intelligent Light.
SILVA launches two new global compasses, Expedition Global and Ranger Global, traditional baseplate compasses with high-end features for use anywhere on the globe. In line with the new assortment strategy, SILVA also launches five new products within the carry range, all designed with the purpose to help people going places.
SILVA launches seven updated, and three, new headlamp models for FW2017. All SILVA headlamps are characterized by the optimized light (SILVA Intelligent Light), small size and versatility in terms of attachment possibilities and battery options.
SILVA, the Swedish compass, headlamp and outdoor gear brand, is now becoming truly global by acquiring the North American distribution rights from Johnson Outdoors Inc. (Nasdaq JOUT). The deal, which becomes effective on January 4th 2018, paves the way for rapid SILVA growth in the world’s largest outdoor market.
SILVA, the Swedish compass, headlamp and outdoor gear brand, has just launched a new assortment strategy for 2017 – 2020. The assortment will be built on the three main categories Lighting, Navigation and Carry. “With this new strategy, we can focus on our heritage and expertise within compasses and headlamps, and invest in the complementing carry range”, says Richard Jägrud, CEO of SILVA Group.
Founded in Sweden, Primus and Silva have been developing quality outdoor gear for multiple generations. Primus is known for designing and delivering stoves and gear for backcountry and outdoor kitchens everywhere. Silva provides products that make outdoor adventure safe and accessible with compasses, headlamps, running vests and accessories. Currently, Primus and Silva are focused on providing innovative, sustainably minded and performance orientated outdoor equipment for world class athletes and everyday adventurers. The Primus and Silva brands are sold in more than 60 countries worldwide.
