Press release -
Motosumo Engages the Global Fitness Community to help Children worldwide with Their #TrainForChildren Campaign.
Copenhagen, 25 January 2024 – During week 6, from February 5-11, 2024 - digital indoor cycling platform Motosumo is proud to announce the launch of their #TrainForChildren campaign, an initiative designed to support The Children's Emergency Fund via Save the Children Denmark. This campaign is set to harness the collective energy and compassion of Motosumo’s global fitness community to positively impact the lives of children worldwide. The Children’s Emergency Fund provides humanitarian support across the globe, expanding the reach of its donors to all crises affecting children and families.
Helping Children Worldwide through Cycling
Active for over a century, 25,000 Save the Children workers in 116 countries champion the rights and interests of children everywhere, with particular emphasis on vulnerable children. They are the first respondents when crisis strikes, and when children are most vulnerable, they strive to do whatever it takes for children and help them transform their lives and the future we share.
"Too many children around the world are suffering, and this is an opportunity for the Motosumo community to come together and make a tangible difference in the lives of children who need our support the most,” CEO and Co-founder of Motosumo, Kresten Juel Jensen, said.
#TrainforChildren: A global community instilling change
With just a stationary bike and the Motosumo app, members of the Motosumo community can contribute to a worthwhile cause by simply riding during the campaign dates. Every 100 km ridden collectively across all classes will convert to a 1 USD donation from Motosumo to the Children's Emergency Fund via Save the Children Denmark, up to 1,500 USD. As with our other #CycleforChange campaigns, all progress and outcomes will be shared on Motosumo’s #TrainForChildren landing page.
Cycle For Change: Demonstrating Community Impact
“Cycling to Save the Children for the #TrainForChildren campaign aligns perfectly with Motosumo’s values. Integrity and collaboration are core ideas for us as well as Save the Children, and this initiative reflects our commitment to not just fitness but also to global responsibility,” Kresten continues.
The #TrainForChildren campaign follows the successful impacts of Motosumo’s previous #TrainForPink, #TrainForTrees, and #TrainForSeas. All three campaigns were under the Cycle For Change initiative, reflecting Motosumo’s dedication to harmonizing fitness with meaningful global contributions.
Motosumo will continue to launch new CycleForChange campaigns in the future and is also looking into widening the purposeful campaigns with corporate partners, NGOs, or others who might be interested in using Motosumo’s digital platform to bring people together to train for a purpose and making even bigger impacts. Motosumo has already made such a partnership with Canadian SpinForLife.
So far, Motosumo’s prior CycleForChange campaigns have resulted in the donation of USD 1,173 for breast cancer research, the planting of 1,074 trees, and the removal of 1,538 pounds of ocean trash. “Our community of riders pursues more than personal fitness goals. They come together to train with a purpose and truly value the collective impact we can create through our shared efforts,” Jensen ends.
About Motosumo:
Motosumo leverages innovative technology to transform fitness experiences, uniting indoor cycling enthusiasts worldwide in a dynamic and inclusive digital community. Motosumo amplifies every workout’s potential, reaching beyond individual achievements to generate a collective impact on global causes. With an accessible platform available to anyone with a stationary bike and a smartphone, Motosumo connects, motivates, and drives personal and communal goals forward.
www.motosumo.com/cycleforchange
Save the Children:
Save the Children is a global humanitarian organization fighting for children's rights for over 100 years. They work in over 100 countries, providing support in areas such as education, health, and emergency relief, with the aim of ensuring every child has the opportunity to learn, grow, and thrive. https://www.savethechildren.net/
Related links
Topics
Categories
About Motosumo
Motosumo empowers its members to lead happier and healthier lives with interactive, instructor-driven, community-based indoor cycling workouts from anywhere in the world. Founded in 2015 by a Denmark-based team of engineers, astrophysicists, and one elite athlete, Motosumo is the only app that uses smartphone motion sensors to generate live fitness metrics such as calories, cadence, and distance on any stationary bike.
Trusted by gyms and cycling studios worldwide, Motosumo built a following of tens of thousands of users before launching a platform for the anywhere user in 2020. Women’s Health awarded Motosumo in their 2022 Fitness Awards, and users rate the app 4.8/5 across GooglePlay and the App Store.
Motosumo’s members can enjoy a fully interactive at-home live fitness experience with a global team of world-class instructors for free or with a premium subscription. All members have unlimited access to more than 300 monthly live and on-demand classes. Gyms can use Motosumo to motivate their members to train using our state-of-the-art platform. To turn any bike into a world-class workout experience and start a path toward a happier and healthier you, visit www.motosumo.com
