Europe’s new fitness force: Mrs.Sporty and Motosumo merge to redefine how fitness is delivered, experienced, and scaled
Mrs.Sporty and Motosumo merge to form a fully integrated European fitness group, combining franchise strength with digital innovation. Backed by new investment and led by Co-CEOs Niclas Bönström and Kresten Juel Jensen, the merger sets the stage for global growth and smarter, more accessible fitness experiences.