Motosumo's #TrainForBrains Initiative donates USD 1,355 to the Mental Health Foundation

The #TrainForBrains campaign, a mental wellness initiative by Motosumo, the global digital indoor cycling platform, recently wrapped up. Running from April 29 to May 3, 2024, as part of Motosumo’s ongoing Cycle For Change series, the campaign continued to unite fitness enthusiasts worldwide to ride for a strong purpose - this time, to support The Mental Health Foundation in the UK.

A Global Community for Mental Health Awareness

Throughout the five campaign days, users of the Motosumo platform from around the world passionately trained for a collective 5,000 hours, cycling a total of 135,509 kilometers. This endeavor not only underscores the therapeutic benefits of physical activity but also translates these efforts into direct support for mental health initiatives. For every 100 km cycled, Motosumo pledged to donate $1; as a result of the campaign, Motosumo will now donate a total of USD 1,355 to The Mental Health Foundation.

"Once again, as part of Cycle for Change, the dedication and enthusiasm of our community has been inspiring. This campaign underscores our commitment to fitness and integrating wellness into every aspect of life. This reinforces our mission to support mental well-being through physical activity," Kresten Juel Jensen, CEO and Co-founder of Motosumo said.

Lasting Impact

The #TrainForBrains campaign has successfully met its objective, raising awareness and fostering engagement around mental health issues, which can sometimes be difficult to discuss. Based on the community achievement Motosumo will donate USD 1,355 to The Mental Health Foundation, an UK based organization dedicated to preventing mental health problems and ensuring thriving communities, particularly for those most at risk.

“Thank you to everyone who participated in #TrainForBrains campaign. Movement is proven to be good for your mental health so it is great to see this being promoted by Motosumo", said Fiona Halton, Head of High Value Relationship's at the Mental Health Foundation.

Continuing the Cycle for Change

Following the successes of earlier initiatives such as #TrainForChildren, #TrainForPink, and #TrainForTrees, the #TrainForBrains campaign demonstrates Motosumo's commitment to linking fitness with a global cause to create impact. The campaign's philosophy reflects Motosumo’s mission to cultivate a community that values health, unity, and social responsibility.

"We are thrilled with the outcome of the #TrainForBrains campaign and are eager to launch our next initiative. We want to continue to amplify our global impact. Our platform is about more than personal fitness; it's about creating real-world change," concluded Jensen.

Join the Movement

Motosumo invites everyone to stay connected and participate in upcoming campaigns that promise to continue pioneering the fusion of fitness, community engagement, and positive social impact. Together, we can make every pedal stroke count towards a greater cause. Motosumo’s prior CycleForChange campaigns have donated $1,500 to Save the Children, $1,173 for breast cancer research, planting 1,074 trees, and removing 1,538 pounds of ocean trash.

Download Motosumo for iOS and Android to join our inclusive community and participate in future Cycle for Change initiatives. Whether you are a cycling enthusiast or simply wish to support global causes, Motosumo offers a platform where every workout contributes to a better world.

About Motosumo

Motosumo uses technology to transform the fitness experience, creating a global dynamic and inclusive community of indoor cycling enthusiasts. With an accessible platform for anyone with a stationary bike and a smartphone, Motosumo connects and motivates individuals, driving personal and communal goals. By emphasizing the collective impact of shared efforts, Motosumo strives to contribute to global causes, proving that fitness can transcend personal achievement to foster global well-being. www.motosumo.com/cycleforchange

About The Mental Health Foundation

Founded in 1949, The Mental Health Foundation has led the way in mental health awareness and prevention in the UK and globally. With a vision for everyone to enjoy good mental health, the Foundation focuses on prevention, addressing the sources of mental health problems to enable individuals and communities to thrive. It advocates for a mentally healthy society for all, especially targeting support towards those at greatest risk, and is also the home of the annual. Mental Health Awareness Week.

For more information on how to engage with Motosumo’s Cycle for Change campaign, visit www.motosumo.com/cycleforchange.