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Categories: creativity

Key visual of the campaign "Your Expression. Our tools"

Global brand campaign: Faber-Castell champions creativity and empowerment

Faber-Castell aims to motivate people to express their creativity and individuality with high-quality and innovative products for painting, drawing and writing. A lot of people are held back by a lack of belief in their own abilities. The new global brand campaign, “Creativity in your hands”, aims to strengthen their confidence in their own creativity.

Everyone is creative in their very own

Faber-Castell enters with "Faberverse” the www of the future internet (Web3)

Faber-Castell enters with "Faberverse” the www of the future internet (Web3)

As the first company in the writing, drawing, and creative products industry, Faber-Castell is starting its first Web3 project, "Faberverse." Faber-Castell aims to create a platform in Web3 where various stakeholders can come together: digital and traditional artists, fans, thinkers, and collectors.

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Faber-Castell launches an international sustainability communication campaign / Gaining global visibility for ecological leadership

Stein - In September, Faber-Castell is launching an international communication campaign about its different mechanisms for sustainable production. This should highlight the company’s sustainability leadership in the industry and make its engagement more visible worldwide: Faber-Castell was the first in the industry to grow its own forests in the mid-1980s. Around 10,000 hectares of pine forest su

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With pen and paper: How creative routines strengthen the psyche

Home office, video conferences, online tutorials: our working world is increasingly digitally dominated. Not only in times of crisis, but also in normal, demanding everyday life, analogue, creative activities provide mental balance.

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Ink or keyboard?

Every year on 23 January, International Handwriting Day is celebrated worldwide. It was initiated in 1977 by the US Writing Instrument Manufacturers Association (WIMA) to highlight the influence of handwriting on our lives. Even if computer fans praise the advantages of the digital - neuroscientists warn: turning away from handwriting could impair reading and learning ability.

Copyright: Faber-Castell / Image can be used for free and for editorial purposes only. / Please include a copyright notice.

Creative Calm - Drawing and painting prove comforting, especially in times of lockdown. Faber-Castell has registered an increase of more than 300% in downloads of painting patterns and drawing tutorials.

The Corona pandemic with all of its challenges has changed societal structures around the world. Fears and concerns about personal and familial health, as well as the long-term economic outlook are a massive mental burden on millions of people. Since the beginning of this “new reality”, many have increasingly turned to means of creative expression...

Copyright: Faber-Castell / Image can be used for free and for editorial purposes only. / Please include a copyright notice.

Creative trend upcycling: Designing unique items with textile markers

It's time again for a popular spring ritual: we create space in the wardrobe for the summer wardrobe. But what to do with all those former favourites that haven't been worn for a long time but are too good to dispose of? Upcycling is a creative and sustainable solution.

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