Didriksons celebrates its iconic Thelma jacket with a limited Black & White collection

Worn by more than half a million women the world over, the Thelma jacket, now in its 15^th year, is one of the most iconic Didriksons jackets and it is being celebrated with a new Black & White limited edition. The collection, which also features updated versions of the Andrea and Aino classics, is being launched throughout Europe on August 19^th.

The background of the Black & White collection is that the Thelma jacket has been part of the Didriksons range for 15 years, carried by more than 500,000 women the world over and doing sterling service as a favoured companion through life’s contrasts and changes. And it is precisely contrasts and changes which were the starting-point when the decision was taken to celebrate Thelma with a limited-edition series. Warm or cold. Stormy or calm. Happy or sad. Thelma is a dependable companion throughout life.

Black & White, which will be launched across Europe on August 19^th, is a limited design collection consisting of three jackets all designed with the same meticulous craftsmanship that has made these jackets so popular over the years. The new versions come with updated design elements such as a special reflex print on the collar, sleeves and hood to ensure they are as up-to-date in autumn 2022 as they were last year or 15 years ago. Long-term sustainability permeates everything Didriksons does.

“Didriksons focuses constantly on sustainability, as regards to both design and production. The Black & White collection is a clear example of this, as the jackets are cherished both for their functional design and because they last. When Thelma saw the light of day in 2007 it was launched in a choice of white and grey-black. With the limited-edition Black & White collection we’ve been inspired by the original design, but have evolved the jackets to be more up-to-the-minute than ever,” says Per Odqvist, Head of Product at Didriksons.

100% recycled fibres

Thelma has an outer shell made of durable 100% recycled woven nylon, and the Andrea and Aino jackets are made with padding consisting of 100% recycled synthetic fibres. All the jackets have linings coloured using Solution Dye technology, which cuts water consumption by up to 80% compared with traditional dyeing of the same material. The jacket’s water-resistant material is also PFC-free.

Classic silhouettes tailored to today’s fashions

Thanks to smart manufacturing methods, the jackets are made to protect against wind and rain. With a design that suits every occasion, workday casual or elegant, they are equally suitable on a windy day by the sea or an evening out in the city. It’s no coincidence that Thelma has been the go-to favourite in wardrobes the world over. In the Black & White collection the jackets will be available in a choice of two colours – black and white – and will proudly wear the iconic Didriksons symbol.

“With this collection we aim to show that jackets don’t need to be replaced every year but can instead serve well throughout the changing phases of life. We’re also keen to emphasise that these jackets are more relevant today than ever before. If you buy a jacket from the Black & White collection you’re making a good choice and will get a garment that is as trendy as it is timeless, one that will last for many years to come,” explains Per Odqvist.

The Black & White collection will be launched on August 19^th throughout Europe. The collection features new versions of the Thelma, Andrea and Aino jackets, three style icons from Didriksons.

FACTS BLACK & WHITE LIMITED EDITION

THELMA

Thelma is a 100% water- and windproof parka featuring taped seams in a classic Didriksons design. The shell fabric is made of 100% recycled woven nylon. The parka has a robust matte exterior.

Thelma has a feminine fit that is accentuated by a drawstring at the waist and another at the bottom hem. The cuffs are adjusted with a snap-fastener. The hood is permanently attached and can be adjusted in two directions. At the front Thelma features a two-way zipper for ventilation, with a storm flap and discreet fasteners. Two buttoned pockets at the front with side opening, and two zippered pockets at the chest. Two inside pockets, one with a zipper. Large print on the hood and cuffs. Holographic logo in reflective material. The jacket lining is dyed using Solution Dye, a dyeing technology that cuts water usage by up to 80% compared with conventional dyeing of polyester or polyamide fabrics. The water-repellent finish is PFC-free.

In the Black & White collection, the Jubilee Thelma jacket has been updated with a number of contrasting details.

• Printed THELMA inside collar
• Reflex print DIDRIKSONS along the rear of the hood
• Reflex print with logotype on right sleeve
• Solution Dye colour-dye on the lining, with Didriksons logo-print
• Black tape with logotype on collar outside
• Black tapes with snap-fasteners to adjust sleeve cuffs

Price: 2 300 EUR

AINO

Aino is a warm, lightly padded A-line parka that is both wind- and waterproof, with taped seams. Aino has two long ribbed neoprene cuffs to ensure warmth. The high collar and adjustable hood protect against cold winds.

Two pockets sealed with zippers, featuring loops with reflective logos. Decorative tapes at the front middle zipper. The parka is made of soft and pliable polyester that breathes well. The lining is dyed using Solution Dye, a dyeing technology that cuts water usage by up to 80% compared with conventional dyeing of polyester or polyamide fabrics. The water-repellent finish is PFC-free.

Price: 250 EUR

ANDREA

Andrea is a padded parka – a modern choice for the winter season. It has an oversized fit with an A-line silhouette. Andrea features long elastic cuffs, large side pockets and a warm hood and collar. The parka also features a holographic reflector.

The padding is made of 100% recycled fibres. The lining is dyed using Solution Dye, a dyeing technology that cuts water usage by up to 80% compared with conventional dyeing of polyester or polyamide fabrics. The water-repellent finish is PFC-free.

Price: 300 EUR