Didriksons a fabriqué son anorak Thyra entièrement en mono-matériau, ce qui le prépare pour l’avenir, lorsque le recyclage des textiles sera évident pour les consommateurs et les entreprises. La création de Thyra permet de faire progresser l’évolution et de remettre en question le design traditionnel des vestes et vêtements fonctionnels, sans sacrifier la philosophie de conception fonctionnelle de
Didriksons hat Emma Elwin, Mitbegründerin des nachhaltigen Vintage-Shops Out for Lunch und der Style-Plattform Make it last, eingeladen, die Trenchcoats der neuen Kollektion zu stylen und die Kunden für eine zeitlose, klassische Garderobe zu begeistern. Emma Elwin und Didriksons haben ein gemeinsames wichtiges Anliegen: Sie achten ganz besonders auf Zeitlosigkeit und Nachhaltigkeit und wollen zu e
With a successful first appearance in 2021, the Swedish jacket brand Didriksons is back in France for a new 3-month pop-up store at iconic Heureux les Curieux, in Le Marais neighborhood in Paris. This is yet another step to increase brand awareness and desirability as a leading brand within the jacket category in Europe, while further strengthening its position in the French market.
The Swedish jacket brand Didriksons is expanding with new store spaces, digital markets, and a DTC warehouse.
The best way to keep warm while also looking great is to get yourself a highly fashionable puffer jacket. The easy-to-wear winter jacket is making a comeback this year and Didriksons has several models on offer that meet not only high functional requirements but also look good and are right on trend. Our Nomi, Fay, Filippa and Christa jackets are models that show it is always possible for style an
The Japanese lifestyle philosophy of Wabi Sabi (Wabi means ‘beautiful’ and Sabi means ‘worn’) is all about acknowledging that everything is in a constant process of change and that there is beauty in imperfection. This was the source of inspiration for the Didriksons design department developing the Men’s Autumn’s collection, that combines rusty, shabby camouflage design expressions with the clean
This winter’s specially designed children’s collection from Didriksons showcases the season’s new releases – the Snöfrid coat as well as updated winter classics such as the Polarbjörnen overall, Monte fleece jacket och Biggles hat. The collection was developed in cooperation with children’s clothing company Granelito’s designer and is based on their characteristic nature and animal prints as well
Didriksons Skaftö Open is a golf tournament on the Ladies European Tour. The competition takes place in the unique landscape of the Bohuslän coastline, where Didriksons was founded 109 years ago. Didriksons is returning as title sponsor for the second year in a row.
Worn by more than half a million women the world over, the Thelma jacket, now in its 15th year, is one of the most iconic Didriksons jackets and it is being celebrated with a new Black & White limited edition. The collection, which also features updated versions of the Andrea and Aino classics, is being launched throughout Europe on August 19th.
The background of the Black & White colle
– Bohuslän’s provincial flower becomes a limited-edition print in the autumn collection
Honeysuckle – that’s the name of the limited-edition autumn collection that bears Didriksons’s hundred-year heritage in every thread of its garments. Inspired by the landscape around Grundsund, the Swedish jacket manufacturer has designed a print featuring Bohuslän’s provincial flower, the honeysuckle. The
Summer is drawing to a close, cooler winds are blowing and it is finally time to dress up again. The autumn is the fashion industry’s showcase, unveiling fresh inspiration and new collections. Constantly changing weather, also imposes demands on smart outerwear and layered solutions to give the wearer adequate warmth and provide protection from the rain. The season’s best investments in tailormade
Didriksons continues its international expansion with a brand strategy that has already made Germany the company's single largest market. The brand is now establishing itself as The Swedish Jacket Brand, with the primary aim of expanding across Europe. Didriksons is doing so with the launch of a marketing campaign called “Finding Spring”, with the entire Swedish coastline playing the leading role.
Didriksons was founded in 1913 in the Swedish archipelago by Julius and Hanna Didrikson, with the vision to keep fishermen dry and warm. Over a century later, the company is one of Scandinavia’s leading brands for jackets. Didriksons is present in 28 countries with their own e-commerce in 20 markets. The company is owned by Adelis Equity and has its head office in Borås, the Swedish city of textiles.
didriksons.com
Prognosgatan 8
504 64 Borås
Sweden