Silva has finalized the acquisition of Primus
Silva Sweden AB has acquired 100% of the shares in Primus AB from Fenix Outdoor AB. The closing of the deal took place today on April 28, 2023.
Silva Sweden AB has acquired 100% of the shares in Primus AB from Fenix Outdoor AB. The closing of the deal took place today on April 28, 2023.
Verdane, the Northern European specialist growth equity investor, has announced its acquisition of Silva. The acquisition was made from Karnell, a Nordic private equity investment firm that has owned Silva since 2011. The new ownership represents an opportunity for Silva to accelerate its growth and digitalization.
Founded in Sweden, Primus and Silva have been developing quality outdoor gear for multiple generations. Primus is known for designing and delivering stoves and gear for backcountry and outdoor kitchens everywhere. Silva provides products that make outdoor adventure safe and accessible with compasses, headlamps, running vests and accessories. Currently, Primus and Silva are focused on providing innovative, sustainably minded and performance orientated outdoor equipment for world class athletes and everyday adventurers. The Primus and Silva brands are sold in more than 60 countries worldwide.