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Wallpaper for a limewash feel - New collection from Boråstapeter
Wallpaper for a limewash feel - New collection from Boråstapeter

Press release -

Wallpaper for a limewash feel - New collection from Boråstapeter

Shades of Chalk is a harmonious and soft surface pattern with a feel of limewash painted with soft, broad brush strokes. The limewash surface is hand-painted by Boråstapeter’s design studio to ensure it feels honest and authentic. You will instinctively want to run your hand over the striking matt surface. This is a collection for anyone who wants to add depth and tranquillity to a room, but prefers to use plain wallpaper.

The pattern is ideal for papering a complete room, as it gives a cosy, harmonious feel and creates a natural patina surface. People increasingly want to add colour and warmth to their home, and many people are also looking to achieve simplicity and harmony. For anyone not used to having wallpaper on the walls, this beautiful limewash surface is less of a leap into the unknown.

“This lovely finish features in the Soft Feelings collection, where it is available in seven shades,” explains Noomi Spange, a designer at Boråstapeter. “We saw huge demand for this design in our range, which is why we have produced a further 13 beautiful colour schemes.”

Inspiration for the collection is drawn from the natural colour effects of different types of stone and we have employed an expansive colour range of attractive grey, beige and earth tones, cool and soothing blue shades, gentle green hues and warm soft pink.

Shades of Chalk goes on sale on 8 May and includes 20 items.

Presscontact
For more information or to sample wallpapers for photo shoots, please contact:
Monica Södermalm, press contact Boråstapeter, monica.sodermalm@wallvision.se

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BORÅSTAPETER – CLASSIC, CONTEMPORARY WALLPAPERS FOR AN INSPIRING ENVIRONMENT

Boråstapeter is Sweden’s by far best-known and best-selling brand of wallcoverings. Each year, we design and produce 5 collections at our plant in Borås before launching them virtually all over the world. Set against a classic, timeless background we continuously develop our brand to satisfy the market’s interest in designs, colours and textures. Boråstapeter is part of the WA WallVision AB Group

Contacts

Karin Boo Wiklander

Karin Boo Wiklander

Press contact PR & Content Manager Boråstapeter +46 704 58 64 47

With inspiration from our Swedish heritage, we create wallpaper for all homes

Boråstapeter is a well-renowned and admired brand. Our name, the direction of the business and
our factory premises have never changed. But, perhaps most importantly, for over 110 years we have
been faithful to our core vision of creating wallpapers for all homes. Today, just like yesterday, we take inspiration from the nature which surround us, our common roots and that which is currently trending and capture this for the benefit of people's homes, both locally in Sweden and also, to an increasing extent, internationally. We strive for quality in everything we do, from production with minimal effect on the environment, to wallpapers with long-lasting contemporary visual expressions which are both durable and easy to put up.

Boråstapeter

RYSSNÄSGATAN 8
504 94 Borås
Sweden

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