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Swedish wallpaper brand Boråstapeter announces the release of a new single-colour wallpaper collection - Pigment

Press release -

Swedish wallpaper brand Boråstapeter announces the release of a new single-colour wallpaper collection - Pigment

Matt, silky and strikingly simple, Pigment is a collection of single-colour wallpapers characterised by carefully selected colours in classic tones. Understated and visually harmonic, the collection is a perfect balance of traditional minimalism and current and upcoming design trends.

The collection is inspired by Nordic nature, particularly the contradictory nature of the region’s light, which can be both bleak and attractive at the same time. Each shade delicately harnesses the nuances created by perspective, working with, not against, the subtle changes in light that occur over the course of the day and the year.

In terms of colour, the collection has a wide, neutral palette, so nding the right base colour for your individual design style is simple. From soft greys and cool blues to warm, earthy beige and brown, every article works perfectly over larger areas and in every room.

- Creating a mood using Pigment is simple - a result of the authenticity and contemporary feel of its colour palette and its capacity to interact playfully with light. Calm and relaxing or warm and soft? North facing bedroom or south facing lounge? Whatever the room or the vibe you’re looking for, Pigment simply and naturally provides the perfect backdrop for your interior dreams, says Noomi Spange, designer at Boråstapeter.

The Pigment collection also includes a trend serie with a selection of wallpapers that highlights 2018’s biggest trends in colours. Pigment will launch in February 2018 and consist of 40 single-coloured wallpapers. 

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Classic, contemporary wallpapers for an inspiring environment

Boråstapeter is Sweden’s by far best-known and best-selling brand of wallcoverings. Each year, we design and produce 5 collections at our plant in Borås before launching them virtually all over the world. Set against a classic, timeless background we continuously develop our brand to satisfy the market’s interest in designs, colours and textures. Boråstapeter is part of the WA WallVision AB Group

https://www.borastapeter.se/en/

Contacts

Karin Boo Wiklander

Karin Boo Wiklander

Press contact PR & Content Manager Boråstapeter +46 704 58 64 47

With inspiration from our Swedish heritage, we create wallpaper for all homes

Boråstapeter is a well-renowned and admired brand. Our name, the direction of the business and
our factory premises have never changed. But, perhaps most importantly, for over 110 years we have
been faithful to our core vision of creating wallpapers for all homes. Today, just like yesterday, we take inspiration from the nature which surround us, our common roots and that which is currently trending and capture this for the benefit of people's homes, both locally in Sweden and also, to an increasing extent, internationally. We strive for quality in everything we do, from production with minimal effect on the environment, to wallpapers with long-lasting contemporary visual expressions which are both durable and easy to put up.

Boråstapeter

RYSSNÄSGATAN 8
504 94 Borås
Sweden

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