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ORNAMENT - Patterns from all Corners of the World

Press release -

ORNAMENT - Patterns from all Corners of the World

Ornament, Boråstapeter's new, elegant collection of wallpapers, has a decorative range of patterns for your walls that add a unique touch to your home and are not afraid to speak out in earthy hues. The collection brings an exclusive style to the homes of those who are bold enough to put global travel on their walls.

This collection appeals to people interested in culture and design, who are not afraid of letting wallpaper make a decorative statement in a room.

"Travel is a large and exciting part of our lives and we want to give people the chance to show this on their walls," explains Hanna Wendelbo-Hansson, head of design at Boråstapeter. We are defined by the experiences in our lives and we think that an individual's personality should be reflected on their walls.

Ornament has drawn inspiration from the East and West, with everything from tiny patterns to massive medallions. The colour range is muted with hints of metallic and looks best on several walls in a room.

Boråstapeter wants wallpaper to be more prominent and not relegated to the background in favour of other features. The collection has been designed to make a statement on walls and complement otherwise stylish furnishing.

Boråstapeter's Ornament collection will be on sale in stores from 23 May.

This collection has 35 wallpapers, three Plain, seven Sand and seven Metallic.

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Classic, contemporary wallpapers for inspiring décors

Boråstapeter is Sweden’s oldest and by far best-known and best-selling brand of wall coverings. Against a classic, timeless background we continuously develop our brand to satisfy the market’s interest in designs, colours and textures – Boråstapeter aims to be an inspiring role model in the wallpaper market.

Contacts

Karin Boo Wiklander

Karin Boo Wiklander

Press contact PR & Content Manager Boråstapeter +46 704 58 64 47

Related content

With inspiration from our Swedish heritage, we create wallpaper for all homes

Boråstapeter is a well-renowned and admired brand. Our name, the direction of the business and
our factory premises have never changed. But, perhaps most importantly, for over 110 years we have
been faithful to our core vision of creating wallpapers for all homes. Today, just like yesterday, we take inspiration from the nature which surround us, our common roots and that which is currently trending and capture this for the benefit of people's homes, both locally in Sweden and also, to an increasing extent, internationally. We strive for quality in everything we do, from production with minimal effect on the environment, to wallpapers with long-lasting contemporary visual expressions which are both durable and easy to put up.

Boråstapeter

RYSSNÄSGATAN 8
504 94 Borås
Sweden

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