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New collection from Boråstapeter celebrates the beauty of simplicity

Press release -

New collection from Boråstapeter celebrates the beauty of simplicity

Acclaimed Swedish wallpaper designer Boråstapeter has announced details of their latest collection ‘Sense of Silence’. Featuring nine new patterns, the collection celebrates simplicity through its relaxed, handmade character and soft, dreamlike personality.

Sense of Silence’ patterns range from mottled, stone surfaces to stained, shimmering linen, dense foliage, watercolour oral motifs and soft geometrics. Every article is characterised by a feeling of visual calm harmonised with tactile warmth. Designer Ulrica Hurtig explains –

“Sense of Silence has been created for those seeking a more authentic lifestyle. People who live for today and appreciate what they have. We’ve been inspired by a desire to reflect a contemporary yet enchanting mood the collection is a perfect backdrop for an interior style that celebrates carefully chosen, tactile materials.”

While the collection can convey a wintry Nordic vibe, at the same time, it offers a welcoming, tactile feel and can be used as a striking visual canvas for exciting interior design ideas in a living area, bedroom or kitchen.

“As the name suggests, Sense of Silence plays on our emotions. As it does this, the breadth and depth of expressions in the collection allow the imagination to soar. Do you see sober romanticism or contemporary escapism? The answer to that is very personal – but however you experience it, we think Sense of Silence gives any room enchantment that lingers long in the heart.”

Sense of Silence will be available to order from the beginning of October 2017.

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Classic, contemporary wallpapers for an inspiring environment

Boråstapeter is Sweden’s by far best-known and best-selling brand of wallcoverings. Each year, we design and produce 5 collections at our plant in Borås before launching them virtually all over the world. Set against a classic, timeless background we continuously develop our brand to satisfy the market’s interest in designs, colours and textures. Boråstapeter is part of the WA WallVision AB Group

https://www.borastapeter.se/en/

Contacts

Karin Boo Wiklander

Karin Boo Wiklander

Press contact PR & Content Manager Boråstapeter +46 704 58 64 47

With inspiration from our Swedish heritage, we create wallpaper for all homes

Boråstapeter is a well-renowned and admired brand. Our name, the direction of the business and
our factory premises have never changed. But, perhaps most importantly, for over 110 years we have
been faithful to our core vision of creating wallpapers for all homes. Today, just like yesterday, we take inspiration from the nature which surround us, our common roots and that which is currently trending and capture this for the benefit of people's homes, both locally in Sweden and also, to an increasing extent, internationally. We strive for quality in everything we do, from production with minimal effect on the environment, to wallpapers with long-lasting contemporary visual expressions which are both durable and easy to put up.

Boråstapeter

RYSSNÄSGATAN 8
504 94 Borås
Sweden

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