COLLECTED MEMORIES - Turns Dreams from Both Near and Far into Wallpaper

Press release -

COLLECTED MEMORIES - Turns Dreams from Both Near and Far into Wallpaper

Through a gentle mix of impressions, from the carefree life of the French countryside, Italian renaissance and the soulful nuances of India, Boråstapeter launches a timeless wallpaper collection.

"A home is a place for memories and dreams. By interpreting timeless expressions from different parts of the world, we have created a collection that we hope will evoke memories as well as a specific style or emotion", explains Ulrica Hurtig, designer at Boråstapeter. "Inspired by classic rural lifestyles from all over the world and complemented by elements of modern romance, our Scandinavian heritage is tangible in every design."

Elaborate detail in both pattern and finish is a signature of the Collected Memories collection, where each print takes you on a journey in time and place, both near and far. Limestone, soft pastels and pearl are set against a dusky tactile palette that stretches between whitewashed and bourbon coloured to graphite grey and denim blue.

The Collected Memories collection will be in shops from 16 September 2014 and features 35 prints, 1 Pigment plain and 4 Mix Metallic.


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Boråstapeter is Sweden’s oldest and by far best-known and best-selling brand of wall coverings. Each year, we design and produce 5–7 collections at our plant in Borås before launching them virtually all over the world. Set against a classic, timeless background we continuously develop our brand to satisfy the market’s interest in designs,colours and textures. Boråstapeter is part of the WA WallVision AB Group together with the brands Eco Wallpaper, Mr Perswall and Cole & Son. For more information, please go to www.borastapeter.se.

Contacts

Ulrica Hurtig

Ulrica Hurtig

Designer Boråstapeter +46 33-236453

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With inspiration from our Swedish heritage, we create wallpaper for all homes

Boråstapeter is a well-renowned and admired brand. Our name, the direction of the business and
our factory premises have never changed. But, perhaps most importantly, for over 110 years we have
been faithful to our core vision of creating wallpapers for all homes. Today, just like yesterday, we take inspiration from the nature which surround us, our common roots and that which is currently trending and capture this for the benefit of people's homes, both locally in Sweden and also, to an increasing extent, internationally. We strive for quality in everything we do, from production with minimal effect on the environment, to wallpapers with long-lasting contemporary visual expressions which are both durable and easy to put up.

Boråstapeter

RYSSNÄSGATAN 8
504 94 Borås
Sweden

Boråstapeter website
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