Summer at World of Volvo

Get ready for a summer filled with unforgettable experiences at World of Volvo. Since opening its doors in April, the experience centre has attracted both locals and tourists alike. As we head into the summer season, the offerings are expanding even further. With free activities for families, Ceno's delightful outdoor dining, and the acclaimed exhibition, there’s something for everyone this summer at World of Volvo. In addition, a new temporary exhibition is launching, showcasing Volvo's commitment to care for people and innovation.

Gothenburg's new landmark is a unique blend of Scandinavian landscape, environment, and traditions, located just a stone's throw from Liseberg. Whether you're a family with kids or a music enthusiast, there is plenty to explore at World of Volvo this summer.

The Exhibition
Featuring some of Volvo's most iconic vehicles alongside surprising interactive experiences, the exhibition at World of Volvo is a must-see. A new temporary section of the exhibition is opening July 15, taking visitors on a journey from the past to the future through various care-related initiatives.

"Care for people, society, and the world around us is deeply intertwined with the Volvo brand, and we showcase this through several exciting initiatives," says Magnus Wrahme, CEO of World of Volvo.

Highlights of the new temporary exhibition include Iron Women, a program initiated by Volvo Trucks in Peru that is now spreading globally. It empowers women, often from socioeconomically disadvantaged areas, by offering them the opportunity to obtain heavy truck licenses and gain work experience. Another initiative is Testbed Gothenburg, where visitors can learn how Gothenburg is used as a test area for future electric vehicle technology.

Family Fun
Families are in for a treat with Family Fun, a summer initiative at World of Volvo. Children and parents can plant sunflowers, create music, experience high-tech performing arts, and enjoy other fun activities – all completely free of charge.

"We want to give all families the chance to enjoy something fun during the summer holidays, and it's a joy to showcase our wonderful experience centre at the same time. It's the perfect visit for families who haven't been here yet," says Magnus Wrahme.

Additionally, during the summer, affordable family tickets to the exhibition are available online, covering both the permanent and temporary parts.

Quiz and Live Music
Gather your friends on August 15, 22, and 29, and September 5 for live quizzes at Ceno Brasserie, where artists will perform live at each event. The evening is divided into two sets: the first part features a music quiz, while the second transforms into a more traditional concert. And of course, those who enjoy good food and drinks can visit Ceno throughout the summer, with attractions like boule, ring toss, and lovely outdoor dining.

The Architecture
Many visitors come to World of Volvo just to experience the unique architecture.

"The architecture here is fantastic, crafted from wood with rounded, organic shapes. It's an advanced construction that's truly impressive to see in person – and we encourage everyone to come and experience it. Everyone is welcome to World of Volvo," says Magnus Wrahme.