Press release -
Free Summer Activities for Families at World of Volvo
The summer is here, and for all children bursting with energy, World of Volvo is now launching a brand-new concept that is free of charge. Family Fun is a summer initiative where children and parents can discover, learn, and have fun together. Every Wednesday and Friday, between the 3rd of July and 2nd of August, activities such as dancing, planting of sunflowers, music-making and high-tech performance art will be arranged – all at no cost.
During Family Fun, play, learning, and entertainment will be mixed with knowledge about traffic and safety in a fun and inspiring way. At World of Volvo, children will be able to plant a sunflower to take home, create music together on a giant sound wall, craft in the artist lab, and try sitting behind the wheel of a real Volvo car. Sirqus Alfon will showcase a fascinating mix of artistic creation and high-tech feelgood. There will also be a performance by the Swedish Ballet School where children are invited to participate in "Stop-look-wave" – an interactive dance focused on traffic safety surrounding trucks.
“The summer activities are designed to engage all senses. Dance, music, creativity, and entertainment will create a comprehensive experience with many educational elements. This is an inspiring meeting place for the whole family,” says Ulrika Sandford, Marketing & Communications Manager, World of Volvo.
Behind the initiative is a desire to get more families with children to discover what a rewarding meeting place World of Volvo is, for both adults and children. World of Volvo is inspired by “Allemansrätten”, the Swedish right of public access, and is open to everyone. In addition to relaxing spaces, the building includes an exhibition that takes visitors through Volvo's impressive history, up to the new innovations leading the next steps in mobility and transport. In conjunction with the free summer activities, it’s possible to purchase online family tickets to the exhibition at a promotional price.
Family Fun is open every Wednesday and Friday between July 3 and August 2. Times and schedules for different days are available at https://www.worldofvolvo.com/en/tickets/live/
Topics
World of Volvo is an experience centre based in Gothenburg, Sweden, with a focus on the human body and mind, how we all are connected, and the design thinking of yesterday, today and tomorrow. Temporary and permanent exhibitions, cultural events, talks, conferences, food and drinks with a Nordic touch, are all accommodated in the 22,000 m² building. World of Volvo is a joint venture between Volvo Group and Volvo Cars.
Read more about World of Volvo at https://www.worldofvolvo.com/en/
