On 12 March 2025, Evert Taube will be honoured with a concert at World of Volvo in Gothenburg, featuring artists such as Helen Sjöholm and Anders “Moneybrother” Wendin. The concert, Sjögång, offers a musical journey through Taube’s timeless works and coincides with Taubedagen, which in 2025 marks 135 years since Taube’s birth.
December is here, and World of Volvo is celebrating the festive season with lights, warmth, and unique experiences. Enjoy culture, delicious food, and magical moments in a beautifully decorated World of Volvo.
Last year, 5,000 people gathered on Avenyn, and now it's time again! On Friday, December 13, World of Volvo, Göteborgs Lucia, and Avenyföreningen will host this year’s edition of Gothenburg's Lucia Parade. The success from last year will once again light up Avenyn, culminating in a heartwarming concert at Götaplatsen, performed by Göteborgs Lucia and over 150 choir members.
The autumn break is approaching, and the concept Family Fun – which attracted hundreds of families during the summer – is now returning to World of Volvo, this time with an autumn twist. Experience autumn break fun where the entire family can explore, learn, and play through dance, music, and crafts. Family Fun is open from October 28-29 and November 1-3 with all activities offered free of charge.
The summer at World of Volvo has offered experiences for both adults and children, locals and tourists. Now, the brand experience centre is releasing its autumn programme, where visitors can enjoy an offering largely focused on music – featuring one of Sweden’s biggest artists.
Get ready for a summer filled with experiences at World of Volvo. Since opening its doors in April, the experience centre has attracted both locals and tourists alike. As we head into the summer season, the offerings are expanding even further. With free activities for families, Ceno's delightful outdoor dining, and the acclaimed exhibition, there’s something for everyone this summer.
The summer is here, and World of Volvo is now launching a brand-new concept that is free of charge. Family Fun is a summer initiative where children and parents can discover, learn, and have fun together. Every Wednesday and Friday, between the 3rd of July and 2nd of August, activities such as planting of sunflowers, music-making and high-tech performance art will be arranged – all at no cost.
Victor Leksell will be the first artist to perform on the World of Volvo concert stage. The experience centre now announces three concerts on home turf of the Gothenburg artist. On 26, 27, and 28 September, Victor Leksell will take the stage at World of Volvo. The concert on 26 September will have no age restriction, while the other two days will have a minimum age limit of 13 years.
Sunday marked the grand opening of World of Volvo, Gothenburg's new experience centre. The premiere day was filled with innovation, inspiration, and entertainment for the whole family, combined into a true festival atmosphere – with a total of 3,279 visitors.
This Wednesday the keys were handed over to World of Volvo – the new experience center in Gothenburg. The 22 000 m² premises is located in Gothenburg's newest event district and will accommodate everything from exhibitions to food, conferences and music events.
Christmas is approaching and Gothenburg is getting ready for a season that attracts many visitors every year. On December 13th, a new Christmas tradition will make its debut, initiated by World of Volvo, Göteborgs Lucia, and Avenyföreningen. Gothenburg’s Lucia Parade will stroll along Avenyn and conclude with a festive concert at Götaplatsen, performed by Göteborgs Lucia with 120 choir members.
World of Volvo, a highly anticipated experience hub located in the heart of Gothenburg, is set to open its doors to the public in just one year. The opening festivities will span several days and conclude on April 14th, which marks Volvo's birthday.
World of Volvo, located in central Gothenburg's new event district, is a one-of-a-kind brand experience centre with a unique Scandinavian architecture covering 22,000 m². As a joint venture between Volvo Cars and Volvo Group, World of Volvo aims to be a premier destination and meeting place.
Interactive exhibitions, an exciting daily programme and with unique culinary experiences and entertaining events, World of Volvo is a dynamic place for people and ideas.
World of Volvo is made for people by people in a world where we care more about each other and the planet. Welcome to a moving experience – welcome to World of Volvo!
Lyckholms Torg 1
41263 Gothenburg
Sweden
