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Nordgreen's Guardian, powered by whatt.io's Digital Product Passport
Nordgreen's Guardian, powered by whatt.io's Digital Product Passport

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Nordgreen's Guardian Watch: Lifecycle manifested in its DNA supported by whatt.io

Spotlighting Nordgreen's Guardian, a timepiece that goes beyond mere functionality to embody a movement towards sustainable watchmaking, enhanced by whatt.io's Digital Product Passport (DPP) solution.

A Symbol of Sustainable Design Nordgreen's Guardian is not just any watch; it represents a deeper commitment to environmental consciousness and responsible manufacturing. Embracing the elegance of Scandinavian design, the Guardian watch is built with an eye on every stage of its lifecycle, aiming to minimize its environmental footprint from production to end-of-life.

Elevating Nordgreen's Sustainability Narrative
With the integration of whatt.io DPP, Nordgreen steps into a new realm of customer engagement and storytelling. It's about bringing customers on board with the brand's sustainability journey, sharing stories through sustainability ambassadors, and creating a community around responsible consumption.

Commitment to Circularity

The design of the Guardian watch embodies circularity, ensuring minimal environmental impact at each stage of its lifecycle. The whatt.io platform plays a crucial role in helping Nordgreen track and optimize these aspects, adhering to their overarching goal of sustainability.

Innovative Approach to Packaging and Ownership Packaging is another domain where Nordgreen showcases its innovation. The Guardian's packaging, crafted from 100% recycled bio-plastic materials (PLA) and 3D-printed locally by Lostboyslab in Malmö to perfection, underscores the brand's commitment to reducing waste. The delivery of the boxes is a quick car drive over the Öresund bridge, making it as short as possible to limit the carbon footprint from transportation. Additionally, the buyback program, supported by Nordgreen and whatt.io, allows customers to participate in a circular economy, offering a practical solution for extending the life of each watch.

Looking Ahead:
Guardian's Sustainable Future Through whatt.io, Nordgreen gains valuable insights, enabling them to continually refine and evolve their strategies towards achieving the milestone of creating the world's most sustainable watch. The Guardian is more than a product; it's a harbinger of a more responsible and environmentally-friendly approach to manufacturing.

Nordgreen's Guardian, powered by whatt.io's Digital Product Passport with the embedded NFC tag located in the white box, is not just an ordinary watch. It's a testament to the possibilities that open up when innovation is guided by a commitment to the planet and its people.

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Nathalie Bauer

Press contact Brand Manager PR, brand and communication

At the forefront of the digital Product Passport revolution

whatt.io INC is a Swedish-American technology corporation at the forefront of the digital Product Passport revolution. Our cloud-based platform offers seamless authentication, proof of ownership, and instant access to comprehensive product information for any type of physical product using NFC. Utilizing blockchain technology, we ensure secure transactions and protect intellectual property. Join us in creating a physical metaverse where physical products come alive digitally, empowering users with a new level of trust and engagement.

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