MackMyra Whisky Private Cask: Elevating Exclusive Spirits with whatt.io Technology

We are excited to showcase a unique collaboration between MackMyra Whisky and whatt.io, transforming the traditional whisky experience into an interactive journey with the introduction of the Private Cask Whisky equipped with NFC tags and Digital Product Passports (DPP).

The Private Cask Concept

MackMyra's Private Casks offer a personal touch to whisky appreciation. Each 30L cask matures into approximately 48 bottles of single malt whisky. Customers can also customize their cask label, adding a personal flair to their collection. Details such as the cask's strength, age, recipe, and maturation location are included in each cask description.

A Showcase of Innovation and Sustainability

The whatt.io-equipped MackMyra Private Cask is a testament to innovation in the spirits industry. Each bottle is elegantly dressed in black velvet and encased in a 3D printed case made from Addnite P15R and P10R5T, incorporating recycled tyre rubber from Swedish vehicles. The case is designed and manufactured locally by Lostboyslab in Malmö and all 3D material is made in Sweden. This approach not only elevates the product's presentation but also aligns with sustainable practices.

Digital Product Passports: A New Era in Spirits

Every bottle in the Private Cask series is unique, mirrored in its individual DPP hosted by whatt.io. The history, images, and background information of each whisky are digitally stored, accessible through an NFC-equipped 3D printed badge necklace on each bottle. This technology enables whisky enthusiasts to unlock the story behind their bottle, enhancing the enjoyment and appreciation of the spirit.

Enhanced Customer Engagement and Loyalty

Incorporating NFC tags in the box and lid allows for additional interactions, such as re-ordering, accessing support, and discovering more information. It even opens up possibilities for the reuse of both the bottle and its protective case. This innovative approach fosters a deeper connection between the customer and the MackMyra brand, encouraging brand loyalty and extending the lifetime of the product and its unique packaging.

Exclusive Products, Timeless Experiences

MackMyra Whisky, with the integration of whatt.io technology, is setting a new standard for exclusive spirits. The Private Cask series is more than just a premium whisky; it's a complete experience that combines the luxury of a unique spirit with the cutting-edge technology of digital passports, creating a lasting bond between the brand and its customers.